If your goal is to enhance brand recognition among your target demographic, influencer marketing stands out as one of the most efficient strategies available. A particularly fruitful approach is collaborating with beauty bloggers, who can help spotlight innovative trends and products. Rest assured, if you're on the hunt for the next big thing in beauty, these bloggers are well-equipped to assist you.
This article highlights 15 prominent British beauty bloggers you should consider following in 2023. Let’s dive in.
Number
Influencer
Follower Count
1.
Lisa Eldridge
@lisaeldridgemakeup
1.7M
2.
Alexis Stone
@thealexisstone
950K
3.
Caroline Hirons
@carolinehirons
717K
4.
Amelia Liana
@amelialiana
512K
5.
Anna Newton
@theannaedit
473K
6.
Lily Pebbles
@lilypebbles
423K
7.
Ruth Crilly
@ruthcrilly
201K
8.
Elle
@ellenextdoor
112K
9.
Beth Sandland
@bethsandland
92.2K
10.
Anne-Marie Lodge
@reallyree
62.5K
11.
Stephi LaReine
@stephilareine
55.2K
12.
Robin James
@manforhimself
54.4K
13.
Jane Cunningham
@britbeautyblog
37.5K
14.
Jasmine
@jasminetalksbeauty
27.9K
15.
Gemma
@makeup_muddle
15.2K
1. Lisa Eldridge (1.7M)
Lisa Eldridge ranks among the most celebrated beauty bloggers in Britain, boasting millions of followers on both Instagram and YouTube as a prominent trendsetter in the beauty industry. She is renowned for providing unique and inspiring makeup tips across her platforms. A full-time celebrity makeup artist, she has collaborated with high-profile celebrities like Keira Knightley.
As anticipated, she's partnered with major brands such as Shiseido and continues to attend prestigious beauty events globally. You can shop for luxurious beauty items directly from her website, where she also shares insights into her daily experiences through her blog.
2. Alexis Stone (950K)
A fashion influencer known as Elliot Joseph Rentz (Alexis Stone), shares his distinctive style tips through his blog and social media channels. Having undergone cosmetic surgery to alter his appearance, he collaborated with makeup designer David Marti to enhance his looks. Elliot is also a makeup artist specializing in celebrity transformations.
3. Caroline Hirons (717K)
Caroline Hirons, a prominent British beauty blogger and skincare expert, possesses over 30 years of experience in the beauty realm. Her journey began as a qualified aesthetician at the Steiner School in Central London and she furthered her studies at Biologique Recherche in France. Her extensive expertise has led her to work with over 100 brands across various countries, including the United States.
In 2010, she launched her blog, which has allowed her to reach a broader audience with her knowledge. Consequently, she has established herself as one of the most influential beauty bloggers in the UK, supported by a substantial following on social media. Her book, “Skincare: The Ultimate No-Nonsense Guide,” offers practical advice on maintaining skin health.
4. Amelia Liana (512K)
Amelia Liana is a versatile blogger based in London who focuses on beauty, fashion, and lifestyle. Her distinctive storytelling style has earned her a significant following within the UK. As a YouTuber, she shares unboxing videos, beauty tips, and makeup tutorials, captivating her audience with her charisma and authentic presentation.
In addition to sharing her travel adventures on her blog, she also provides culinary recipes and runs a shop featuring some of the finest products available on the market. Her Instagram is filled with luxurious product showcases, further enhancing her appeal.
5. Anna Newton (473K)
Anna Newton is a celebrated online content creator and the author behind the award-winning blog, “The Anna Edit.” Since launching her blog in 2010, she has become a central resource for lifestyle, beauty, and fashion enthusiasts, currently ranking as the fifth-largest blog in the Bloglovin lifestyle category.
Her expertise has earned her features in publications like The Guardian, YOU, Stylist, and Grazia. Additionally, she co-hosts the podcast "At Home With" alongside Lily Pebbles and has collaborated with major brands, including Selfridges, Space NK, and Estee Lauder. Her book, "An Edited Life," was published in 2019.
