Across platforms like YouTube, Twitter, Instagram, Facebook, and TikTok, there exists a multitude of beauty bloggers and influencers to follow. The key question, however, remains: what kind of inspiration can you expect after connecting with your favorite beauty influencer? Whether they are male or female, this article highlights some of the most noteworthy figures in the beauty space.
For those eager to deepen their knowledge of skincare, haircare, makeup, and cosmetics, the best beauty bloggers and influencers to keep an eye on in 2023 include prominent names such as Nadine Baggott, Pat McGrath, Zoe Elizabeth Sugg, and James Charles, among many others.
Top Beauty Influencers and Bloggers to Follow
Our goal is to facilitate your journey toward achieving your beauty aspirations by introducing you to the leading beauty influencers on platforms like Instagram, YouTube, Facebook, TikTok, and personal blogs. These influencers not only share insightful DIY makeup tips but also conduct interviews with renowned makeup professionals to provide you with expert insights.
Here’s a curated list of standout beauty bloggers and influencers:
1. Nikkie de Jager
Instagram: @NikkieTutorials - 17.2M followers
YouTube: @nikkietutorials - 14.1M subscribers
Thanks to her engaging and informative makeup tutorials, along with her playful humor showcased on TikTok, YouTube, and Instagram, Nikkie has amassed a large following. If you admire the makeup styles of celebrities like Lady Gaga, Becky G, or Selena Gomez, you'll find extensive tutorials on her channel designed to help you master your own beauty looks. Hailing from the Netherlands, Nikkie rose to fame in 2015 and is widely recognized as Nikkie Tutorials. For aspiring makeup artists or anyone looking to refine their makeup skills, her "POWER OF MAKEUP" series is a must-watch.
2. Sali Hughes
Instagram: @SaliHughes - 218K followers
YouTube: @salihughesbeauty - 56.9K subscribers
While Sali may not boast millions of followers, her impact transcends many larger influencers. Through her interview series "In the Bathroom…", she discusses beauty trends and makeup insights with esteemed makeup artists such as Caitlin Moran, Jamie Genevieve, and Lisa Armstrong. A Welsh journalist and broadcaster, Sali is also a resident beauty expert for The Guardian. Both her YouTube channel and Instagram are filled with product reviews, beauty advice, and tutorials.
3. Amanda Steele
Instagram: @amandasteele - 2.6M followers
YouTube: @amandasteele - 2.56M subscribers
TikTok: @amanda.steele24 - 237K followers
For those aspiring to enter the worlds of fashion, modeling, and beauty influencing, Amanda is an ideal figure to follow. Her YouTube tutorials and Instagram posts provide comprehensive insights into makeup, fashion, skincare, and hairstyling, while her Twitter account @MakeupbyMandy24 offers additional tips. As the creator and designer of STEELE, Amanda combines informative product videos with humor on TikTok.
4. Charlotte Tilbury
Instagram: @charlottetilbury - 5.4M followers
YouTube: @CharlotteTilbury - 826K subscribers
TikTok: @CharlotteTilbury - 514.4K followers
Charlotte's passion for beauty is evident through her blog, which attracts an impressive 3.6 million monthly visitors (charlottetilbury.com). The site features sections on Makeup, Skincare, Professional Beauty Tools, and Gifts, making navigation seamless. After selecting your desired products, be sure to follow Charlotte on TikTok and Instagram for educational and motivational content. Have you seen her Magical Masterclasses on YouTube? Videos such as “How to Get the Supermodel Look” and “Charlotte’s Live Magic Makeup Masterclass” offer step-by-step guidance on applying cosmetics.
5. Nadine Baggott
Instagram: @nadinebaggott - 182K followers
YouTube: @NadineBaggott - 166K subscribers
With over three decades of experience in sharing health and beauty insights through various media, Nadine stands out as a seasoned figure in the beauty industry. Her extensive knowledge allows her to feature genuine beauty and skincare experts in her YouTube content. Whether it's about hair care, makeup tutorials, or the latest beauty products, Nadine generously shares her expertise across platforms like Facebook, Instagram, Twitter, and YouTube.
6. Jackie Aina
Instagram: @jackieaina - 1.8M followers
YouTube: @jackieaina - 3.54M subscribers
As a prominent American beauty influencer, entrepreneur, and makeup artist, Jackie is dedicated to empowering women of color, especially Black Americans. Her YouTube channel and social media platforms feature insightful content that reveals her beauty secrets and tips for achieving an impeccable look.
7. Mariale Marrero
Instagram: @mariale - 6M followers
YouTube: @mariale - 15.1M subscribers
Hailing from Venezuela, Mariale runs multiple YouTube channels, each boasting millions of followers. She is often described as hilarious and unique while sharing beauty tips that resonate with her audience. Her Instagram is rich with product reviews and tutorials, while her Facebook page offers makeup hacks and beauty trends. Mariale has also developed a mobile game called BURRITO BLAST, available on both the App Store and Google Play.
8. Caroline Hirons
Instagram: @carolinehirons - 718K followers
YouTube: @CarolineHirons01 - 256K subscribers
