Expand your independent practice through an impactful online presence. Delve into effective website approaches, social media use, search marketing, and reputation management to connect with patients locally and through telehealth.
Top Articles and Resources
starting a medical billing business how to get clients
Starting a Practice
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Dentistry
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Latest in Practice Growth
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article
4 min read
How to write medical website content that performs in local search
Here’s how content for medical websites performs best.
Karmin Gentili
article
3 min read
8 scary-good Halloween dental marketing ideas for your practice
Use these marketing ideas to scare up some patient enthusiasm at your dental practice this October.
Catherine Tansey
article
6 min read
9 powerful healthcare social media statistics you need to know
Nearly every demographic — and marketing strategy — uses social media. Here are social media insights to consider when creating your medical marketing plan. Social media is a powerful communication tool, as demonstrated by its ability to influence, educate, and inform prospective customers across a variety of industries. From consumer products and real estate to […]
Michelle Meier
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6 min read
7 proven podiatry advertising and marketing strategies to grow your practice
For podiatrists, embracing digital-first marketing can grow your patient volume — and retention.
Michelle Meier
article
4 min read
Grow your practice with a great healthcare professional bio (with example)
Simple as it might seem, a strong healthcare professional biography can help you to attract new patients to your practice.
Michelle Meier
article
3 min read
Reduce no-shows and last-minute cancellations with these top strategies
Patient no-showslast-minute cancellations
Michelle Meier
article
10 min read
How to attract patients with your medical practice blog and social media channels
Having an online presence is vital for a successful medical practice. Discover proven strategies for reaching your target patient demographic.
Jean Lee
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9 min read
PPC vs. SEO: Which is better for your medical practice?
Determine how and when pay per click and search engine optimization is the right approach for your medical practice.
Nadene Evans
article
7 min read
How to conduct local market research to establish a community-focused medical practice
Deciding your practice’s focus based on your community’s needs is crucial for a successful medical start-up. Setting up a dermatology practice in an already-competitive area would likely lead to frustration, for instance. Accurate market research is the key to identifying community needs and choosing the best location for your practice. There are multiple methods for […]
Karmin Gentili
article
22 min read
Patient scheduling and retention tactics that keep your calendar full
In a landscape where patients have rising expectations and more options for meeting healthcare needs, retaining patients is critical for not just patient health but also practice performance.
Lisa Dare
article
5 min read
Medical experts weigh in on the state of the healthcare industry and independent practices
While many independent practitioners are positive about their performance, many are also anxious about the state of the healthcare industry.
Catherine Tansey
article
10 min read
How to use social media influencers to help boost your medical practice
Learn about social media marketing for medical practices and how you can partner with influencers to boost patient engagement and practice growth.
Kate Smith
article
12 min read
5 fresh marketing ideas for your new medical practice
Stand out from your competition by executing fresh marketing campaigns for your medical practice.
Rebecca Slawter
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6 min read
How to use direct mail marketing for your medical practice
Direct mailemail
Karmin Gentili
article
13 min read
How to recruit and hire for your new medical practice
Wondering about physician recruitment best practices? Here’s what you need to know to recruit, hire, and retain staff for your new medical practice.
Kate Smith
article
11 min read
How email marketing can benefit your medical practice
A medical practicea medical practice email campaign
Kelsey Ray Banerjee
article
8 min read
What could go wrong if you do Google Ads yourself for your medical practice
Should you try to run Google Ads yourself for your medical practice? Here are 10 expensive mistakes to avoid making.
Kelsey Ray Banerjee
article
4 min read
How to position telehealth in your business strategy for your practice
As telehealth evolves from a critical need to a preferred mode of care, telehealth marketing is a must to attract new patients. Here are simple ways to draw attention to your virtual care services.
Karmin Gentili
article
4 min read
3 most common online directory listing mistakes
Inaccurate or incomplete listings on healthcare and business directories jeopardize your online reputation management efforts and your ability to get new patients.
Karmin Gentili
article
5 min read
5 reasons your dental practice isn’t attracting new patients
Are you having trouble getting more dental patients? Your web presence may be to blame.
Karmin Gentili
article
7 min read
What to know about licensing for your new medical practice
Here are the medical and business licenses you need to start your new medical practice.
Kelsey Ray Banerjee
article
9 min read
What to know about insurance credentialing when starting your own practice
There are many steps involved in getting your practice up and functioning. One of the items to check off your list as soon as possible is getting credentialed with various insurance companies.
Karmin Gentili
article
8 min read
How choosing a location for your medical office can ensure practice growth
The location for your new medical practice can support growth or hinder it. Keep these 9 criteria in mind as you choose your location and space.
Kelsey Ray Banerjee
article
7 min read
Get your medical practice off the ground with marketing
Launchyour medical practice
Kelsey Ray Banerjee
article
8 min read
Securing funding for a new medical practice
One of the first steps in opening a practice is funding it. Here’s what you need to know about getting healthcare practice loans.
Kate Smith
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Latest in Practice Growth
Healthcarelicenses
article
10 min read
Licenses you need to start your own medical practice
Here’s how to ensure you have the necessary licenses and credentials you need when starting your own practice — and that you don’t overlook any part of the process.
Kate Smith
article
6 min read
Key mindset shifts to becoming a self-employed physician
Consider these mindset shifts when making the transition to becoming self-employed.
Lauren Wheeler
article
10 min read
How to start a medical billing company: key steps and strategies
Make the most of market demand and set up your own medical billing business. Learn how to start a medical billing company, get the right tools, and make sure you’re properly equipped to expand your client base.
Tolu Ajiboye
article
6 min read
Pros and cons of Medicare for independent practices
Is it worth participating in Medicare as an independent practice? Here’s a look at what you need to know before making your decision.
Lisa Eramo
article
5 min read
Why doctors should never stop accepting new patients
Learn why it’s not advisable for doctors to close their doors to new patients, even if they’re fully booked.
Bianca Wollman
article
5 min read
Effective strategies for requesting doctor reviews by patients
No need to feel awkward asking for reviews from patients. Here are some tips to help facilitate the conversation.
Bianca Wollman
article
6 min read
When and how to refer patients to a fellow physician
Referring a patient to another physician can be beneficial to you and also provide better care. Here are some tips.
Bianca Wollman
article
5 min read
Increase sales by promoting products at your independent practice
Drive more sales of health-related ancillary products at your independent practice by engaging in these digital marketing tactics.
Nadene Evans
article
5 min read
How to add medi-spa offerings to your medical practice
Thinking about adding medi-spa treatments to your patient offerings? Here are some quick facts about medi-spa marketing to help guide your decision.
Bianca Wollman
article
6 min read
How to create successful Facebook ads for doctors
Follow these guidelines to ensure a return on investment for healthcare Facebook ads.
Andrea Curry
article
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Healthcare email marketing best practices for doctors
Succeed with email marketing in healthcare by following these 10 tips for independent practices.
Jean Lee
article
8 min read
Steal these 26 ideas to grow a dental practice
Improve appointment volume and practice revenue with these growth hacks designed to keep dental practices thriving.
Bianca Wollman
article
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Strategic tips for naming your healthcare practice
See how the right name for your local office can help you promote your practice and rise to the top of search engine results.
Bianca Wollman
article
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4 ways patients find doctors online
Where do patients find healthcare providers? Here are the top 4 places patients search for doctors and dentists online — and how to stand out.
Lauren Wheeler
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Free template: How to create a business plan for your new practice
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Karmin Gentili
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8 medical website best practices for doctors and dentists
What impression does your practice website make? Dive into the top 8 best practices for doctors and dentists to elevate your site and attract patients.
Rebecca Slawter
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Steal these medical practice social media tips
Execute a winning growth strategy with these 7 medical practice social media tips.
Kate Smith
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How to get more patients with paid social media advertising
Learn how to get more patients for your medical practice with these social media advertising tips.
Kelsey Ray Banerjee
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What social media do medical professionals use?
Learn the differences between the major social media platforms and discover which ones your practice should be on.
Kelsey Ray Banerjee
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13 min read
Lead patients to your independent practice with medical SEO
Don’t know how to get new patients to your website (and into your practice)? Start with search engine optimization. Learn medical SEO basics here.
Rebecca Slawter
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How much does it cost to build medical practice websites on a budget?
The amount a medical practice website on a budget costs depends on its scope, features and functionality, timeline, and more.
article
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Why medical practice website design fails to attract patients
If your medical practice’s website design is failing to attract and retain patients, you may need to ensure you have these 5 key items on your site.
Kelsey Ray Banerjee
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How long does it take for medical SEO to work?
Search engine optimizationconsistent effort
Karmin Gentili
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Everything you need to know for effective healthcare marketing in 2024
Here’s your comprehensive guide to healthcare marketing for 2024.
Kelsey Ray Banerjee
guide
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How to write a marketing plan for a medical practice
Learn how to write a marketing plan for your healthcare practice in 5 steps.
Expand your independent practice through an impactful online presence. Delve into effective website approaches, social media use, search marketing, and reputation management to connect with patients locally and through telehealth.
Top Articles and Resources
starting a medical billing business how to get clients
Starting a Practice
10 min read
How to start a medical billing company: key steps and strategies
7 min read
Guide to creating Instagram name ideas for doctors
Dentistry
8 min read
Steal these 26 ideas to grow a dental practice
