The Skin Room is where Katelyn offers clinical esthetics including laser hair removal and microdermabrasion amongst other skin care techniques and products.
There aren’t many of us who can say they escaped adolescence without the dreaded case of pimples and frustrated maturing skin. It’s not easy being a teenager, but for Katelyn Rousselle, 29, acne and pigmentation issues were not to be forgotten past the junior prom. For her, they became a mission to solve and to treat in ways that she felt, even at age 13, were not yet perfected.
That mission is why she founded The Skin Room in Edson, Alberta, Canada, where she offers clinical esthetics including laser hair removal and microdermabrasion amongst other skin care techniques and products, including one she developed herself.
“I was interested in skin care at a young age. Using products and noticing the changes in my own skin kept me interested in learning more about the industry,” Rousselle said.
“I wanted to find solutions because I knew there could be a way to treat the skin without using strong medication. There had to be a way, using products, that could allow the skin to respond in a positive way,” she added. “Doctors are taught to fight disease and acne isn’t life threatening, so the answer has just been an antibiotic. That isn’t addressing the issue of the acne, just masking the symptoms. I knew I had to figure out an answer.
“I always knew if I wanted to stand out and reach for a part of the industry that wasn’t popular yet I would have to work hard and get recognized,” Rousselle continued. “From day one I worked very hard to learn and achieve what it would take to be a skin care professional.”
She began her professional studies in 2004 at the Versailles Academy in Ottawa, Canada, and has since worked to master skills in all avenues of skin care and treatment. While learning the ways of advanced microdermabrasion, hair removal technologies, pigmentary disorders and even skin needling, Rousselle had also been focused on finding new and more realistic ways of teaching the very lessons she was learning.
“My initial studies included a basic learning of the skin and skin care products. There were times when I felt school wasn’t challenging enough, or better yet, not focusing on the areas that were very important,” Rousselle confessed. “For example, a lot of time was spent learning the specifics of certain products, which after graduation we never used again. I believe a better understanding of the structure of the skin is extremely important and should be the majority of the curriculum. I’ve worked as a teacher at Esthetics schools and the focus is still not in the right direction and it needs to be addressed.”
In 2012 when Rousselle moved to Edson, Alberta, she saw an opportunity to utilize her skills and breakout on her own terms and ideologies by opening her own business.
“The Skin Room started when I moved to an area where there was no skin care professionals available and a huge market for those specific services. With my 10 years in the industry I knew what needed to be done to open and stay successful,” she said. “My dream was to open a skin care clinic that was result-focused and where treatments were specific and customized for each and every client.”
Within a few short years of opening, local magazines and affiliated skin care associations quickly recognized Rousselle and The Skin Room, bringing in a loyal customer base and confirmation that she was indeed on the right track.
Prior to opening of The Skin Room in 2012, Rousselle developed her own product, Pink Wipes, a 100 percent Vegan, individually wrapped luxurious personal wipe for women. Seeing a need for a feminine wipe that didn’t result in using a shared container of baby wipes, Rousselle found herself surprised that a product didn’t already exist specifically just for women.
“The idea of Pink Wipes came to be when I was working as an Esthetician five years ago. I was always very surprised that there were no products like it already in the market. This product not only brings comfort to the clients using them but the Esthetician as well,” she said. “It took a lot of research, time, and dedication for Pink Wipes to get started.”
Well worth the time, once Pink Wipes was ready for market, it was fast reaching within the world of aesthetics, even being picked up as a gift bag sponsor for the 2012 Emmy Awards. But the recent accolades and success isn’t yet the top of the mountain for Rousselle, who says she has more to achieve.
“It seems every year my professional accomplishments continue to change. I am constantly growing and meeting professional goals that I have set. Pink Wipes went to the Emmy’s in 2012, which was amazing. Running The Skin Room is my dream career and I never feel like I am working. That is a pretty great accomplishment,” she said.
With plans of launching Pink Wipes in the U.S. market and continue to grow brand awareness in her field, Rousselle has a lot in store for the future. A new mom, she has no plans to slow down, looking to eventually expand The Skin Room and create her own skin care line. After the success and learning experience of creating Pink Wipes, she has her eyes set on other feminine skin related issues that she hopes to re-imagine for the better.
“I would love to take my experience in working with many skin care lines and knowing what works and what doesn’t and bring together a line that is both active, and effective,” she said. “I am really looking forward to starting that.”
With baby in tow, Rousselle encourages herself and other working moms to know their limits but to never forget themselves and their own personal goals.
“Luckily, I have an amazing baby. Who doesn’t right? I am still able to work from home with Pink Wipes and able to continue helping my regular clientele at the Skin Room. I’m learning to balance home life with work life and if I’m unable to complete my long list of ‘to do’s’ in one day it is totally OK,” explained Rousselle, who stresses that patience is key, “if you stress too much you will find nothing gets done. Make sure you take time for you, keep yourself a priority.”
From a nagging bout of acne to the owner of her own Clinical Esthetic Shop and creator of a fast spreading feminine product, Rousselle has been the living example of what can become of determination, inspiration and the belief that there is always another solution to an old problem.
“I’ve always believed in myself, and made sure to trust my intuitions,” Rousselle proclaimed. “Anything is possible if you work hard enough and keep your head up, even if you are afraid.”
Tagsbeauty industry entrepreneurs canadian entrepreneurs katelyn rousselle skin care tara mccollum women entrepreneurs
Features
Use these four pillars to master anything you want in life and learn how your subconscious comes into play.
Entrepreneur Arman Sadeghi stops by Lioness to explain what women entrepreneurs need to master anything.
There are four pillars to achieving true mastery in anything, including business, life, or any individual aspect of life.
Pillar I: Information & Knowledge
While it seems that knowledge and information get most of the press when it comes to mastery, they only make up 25 percent of what it truly takes to master something. This is best demonstrated when you look at people who have truly mastered knowledge, such as university professors, teachers, and coaches. While they have an abundance of knowledge, they are not always the best at using it to achieve true mastery in that area. Even though knowledge is a critical step in the mastery process, it is not the most important step. Today, with access to the Internet and millions of books, audio programs and videos available, the only thing that stands between knowledge and us is the will to succeed. However, simply gaining the knowledge is not enough, so we must step forward and acknowledge the second pillar.
Pillar II: Proven Tools
While knowledge gets us started, it is the proven tools that quickly and easily allow us to implement the knowledge to produce real-world results. There are tools available in every area of business and life, but it is critical that one seeks and finds the tools actually used by the masters; not the tools that may appear to be good on paper but not proven to work in real-life situations on a consistent basis. With knowledge and proven tools, 50 percent of the path to mastery is conquered. Nevertheless, one cannot stop here because there are two more pillars that are critical in order to attain success.
Pillar III: Subconscious Support
This may seem like an abstract concept, but subconscious support is simply the understanding that more than 80 percent of our thoughts and neurological processing happen in the subconscious mind. Therefore, consciously wanting and understanding something only utilizes 20 percent of your brain’s incredible power. The simplest way to attaining subconscious support is by understanding not only what you want, but also exactly why you are attaining mastery. The key to answering the question of why is to dig much deeper than the surface and get at the core of what it is that you want in this area or from life in general. If knowing what you want is the equivalent of having gasoline in your car, knowing exactly why you want something in the depths of your heart is the equivalent of rocket fuel. If you have the knowledge, the proven tools, and you are guided and driven, both consciously and subconsciously, there is only one pillar remaining to attaining absolute mastery.
Pillar IV: Consistent Conditioning
While the first two pillars live completely in your conscious mind and are things you must remember to do on a daily basis, subconscious support goes one level deeper and begins to put your mind and body on autopilot. With conditioning, you can put yourself on a consistent, subconscious, and autopilot path to mastery. Conditioning is simply a matter of repeatedly taking the daily actions that result in success. It starts with applying the knowledge you have learned, using the proven tools on a daily basis, and reconditioning your subconscious mind by reminding yourself of why you want this on a daily basis.
The four pillars of mastery have been proven throughout history and are backed not only by the results seen in the most successful entrepreneurs, athletes, and others, but also by the science behind how the human mind functions. Start with knowledge but don’t forget to seek the tools used by the best in the game. Then, ensure that you know exactly why you want to be a master and condition yourself on a daily basis. Once you follow these steps, mastery will come to you more easily than you have ever thought possible.
Arman Sadeghi is an entrepreneur, writer, speaker, and coach dedicated to sharing the tools that allow individuals to attain high level success on a consistent basis while enjoying daily fulfillment and happiness. He has spent 22 years crafting his Titanium Success Method, which has helped thousands of people reach peak performance. He attended two years at Harvard Medical School, and has a degree in Neuroscience and Molecular & Cell Biology from University of California Berkeley. Sadeghi has established and grown 12 companies in various industries and currently plays an active role in five; one of which, All Green Electronics Recycling, has more than 120 employees and was recently ranked as the 366th fastest growing company in the United States by Inc. Magazine.
