Let’s face it: No one likes to shave. Shaving can cause ingrown hairs and unsightly scars if you use the razor incorrectly. This is without even mentioning the hassle (and expensive!) need for aftershave products. These are some reasons why laser hair removal has been so popular over the past couple of decades. If you’re interested in opening a laser hair removal business, there could be a big opportunity.
Of course, before venturing out to open a business, you must be certified by the state. Some states require a medical license in order to open and operate a laser hair removal business. Once you have your licenses you can spend some time focusing on strategizing your business plan, making a positive reputation, and finessing a marketing strategy.
Business Plan
Starting your own successful business requires extensive planning processes. This means locating furniture, equipment as well as finalizing the software you’re going to be using.
Equipment can be expensive. To reduce the initial cost of your startup, try looking into an aesthetic laser reseller. Most laser resellers procure their equipment from bank repossessions, off-lease contracts or directly from doctors or med spas. On average, you can save 30-70% off the original price by buying from a reseller.
Software is important to have, especially if you’re opening a large enterprise. Accounting software can keep track of your profit and loss details which will save you the expense of having a substantial accounting department.
If you’re planning on opening a large office with different departments, you can also think about adding interactive voice response software to your phone lines. This software gives your customers the ability to call into the office and voice their reason for calling or choose the correct department that they’d like to be directed to, saving both money and time.
The last piece of the puzzle is to figure out how large of a company you’d like to open, the money needed for the startup fees and the salary you’d like to pay each department or employee. This is mainly dependant on the amount of money you’ll be charging for your services minus your business expenses.
Reputation
Once you’ve completed your plan and you’ve got your finances in order you must find a location that has the space required for the beds and equipment. If you are planning on offering other services, ensure that the facility has proper power sources and is structured in a manner that you can update or restore the building within your budget.
If you’re looking to save money and have your location in a building that is not facing the road or in a busy area, you will find yourself spending more time and money on marketing.
Be sure to have a customer appreciation plan. Customers who feel that they are appreciated are happy customers. Beyond any branding or marketing scheme, the best marketing is word-of-mouth and reviews. If you treat your customers fairly and offer coupons and discounts, they will feel appreciated, become repeat consumers, and share your services with their friends.
Market
Most businesses spend 30% of their annual budget on marketing. Without a good marketing plan, your business may fail within the first year. Bringing in business is your goal and the most successful businesses out there have a great social media campaign. This includes constantly posting news and updates (every day!) on major social media sites like Facebook, Twitter, and Instagram.
As you go through the steps to opening your business, keep in mind there is software that can help you navigate your finances, manage your phone system and even handle booking appointments. Lessen your expenses by looking around for resellers that have the equipment.
Be prepared for the unexpected, show appreciation to your customers, and come up with a killer marketing plan and you’ll be on track to success. And most of all, have fun! Starting a business is once in a lifetime opportunity, so do your best to beat the stress and savor every second.
