It’s essential to maintain a regular skincare regime, which includes moisturizing your skin consistently, ensuring you get sufficient sleep, staying hydrated by drinking plenty of water, exercising daily, and adhering to your established skincare routine. Most importantly, cultivating self-confidence in your appearance is crucial; if you don’t believe you are attractive, it’s likely that others won’t perceive you as such either.
The fashion and beauty sectors continue to thrive as some of the most prominent niches, especially on platforms like TikTok. While competition can be fierce, honing in on a specific sub-niche—such as skincare, makeup tutorials, comedic content, or beauty hacks—can significantly ease your journey in building and expanding your online presence.
TikTok boasts the highest engagement rates for beauty influencers, reaching an impressive 7.52%, far surpassing Instagram's 1.8% and YouTube's 0.56%. Therefore, if you’re looking to kickstart your career as a beauty influencer or enhance your makeup and skincare routines, TikTok could be your optimal starting point.
Top 10 TikTok Makeup Artists
Are you embarking on your influencer journey with the intention of better self-care? Regardless of your motivation, we are here to assist you. Below, we highlight the leading TikTok beauty gurus whose rise to fame and beauty expertise can serve as your inspiration. Be sure to check them out!
Female Influencers
#
Name
Niche
TikTok Followers
Instagram Followers
1
Mari Maria
Makeup and Lifestyle
22.2 million
20.6 million
2
Abby Roberts
Makeup and Entertainment
16.9 million
2.2 million
3
Mikayla Nogueira
Realistic Beauty Influencer
14.6 million
517,000
4
Charlotte Roberts
Special Effects Makeup
9.1 million
541,000
5
Nikkie De Jager
Makeup and Beauty
6.9 million
17.2 million
Male Influencers
#
Name
Niche
TikTok Followers
Instagram Followers
6
James Charles
Makeup and Beauty
37.6 million
21.9 million
7
Dr. Shah
Dermatology
17.8 million
922,000
8
Bretman Rock
Beauty and Comedy
15 million
18.5 million
9
Hyram Yarbro
Skinfluencer
6.1 million
967,000
10
Seth O’Brien
Makeup and Beauty
5.2 million
127,000
1. Mari Maria (marimariamakeup)
(Image Source: Mari Maria’s TikTok Account)
22.2 million followers and 515.8 million likes on TikTok, specializing in makeup, comedy, and mompreneurship.
As a mother and social media influencer, Mari Maria captivates her audience with the latest makeup trends, transformative makeovers, and product reviews, seamlessly integrating humor and life advice into her content.
Often collaborating with fellow YouTubers Francine Ehlke and Kim RosaCuca, Mari frequently shares her experiences as a TikTok beauty guru, balancing motherhood, and life with a touch of comedy.
When she's not focused on makeup or giving beauty tips, you might find her attending social media events and beauty festivals or enjoying quality time with her family. She has a young son, born in 2020, and two sisters, all of whom feature prominently in her videos.
Beyond TikTok, Mari boasts a substantial following on YouTube, with 9 million subscribers, as well as on Instagram and Snapchat. If you’re keen on staying updated with the latest makeup trends or mastering advanced makeup techniques, following her could be a great choice.
2. Abby Roberts (abbyroberts)
(Image Source: Abby Roberts’s TikTok Account)
16.9 million followers and 1.4 billion likes on TikTok, recognized as the highest-earning beauty and style TikToker of 2020.
Abby Roberts stands out as one of TikTok’s most-followed artists, excelling in both beauty and special effects makeup while also delighting her audience with comedic sketches, dances, and lip-sync performances. Initially focused on traditional glam makeup looks, Abby later embraced more eccentric styles.
Known for her impressive recreations of movie characters, beauty icons, and Halloween inspirations using vibrant and bold colors, some of her most celebrated transformations include T-Glam Girl Pennywise and Quick and Easy Vampire. Abby has collaborated with notable brands, including Morphe and Colourpop.
Currently, you can catch her engaging in artistic endeavors on social media, often featuring her younger sister Charlotte Roberts, who is also a prominent TikTok makeup artist. If you’re eager to replicate iconic movie, TV, or game characters, or learn to achieve celebrity-inspired looks, Abby is a must-follow.
3. Mikayla Nogueira (mikaylanogueira)
(Image Source: Mikayla’s TikTok Account)
14.6 million followers and 1.1 billion likes on TikTok, hailed as a genuine beauty influencer.
Mikayla Nogueira has emerged as a notable TikTok beauty guru, celebrated for her honesty and authenticity,
