In the digital age, Instagram has transformed into a contemporary fashion magazine. As we browse through our feeds, we encounter a plethora of stylish dresses, chic casual outfits, trendy hairstyles, makeup innovations, and skincare recommendations, all of which subtly influence our tastes and preferences. Certain individuals on Instagram command more influence than others, thanks to their remarkable talent for captivating, engaging, and persuading their audiences.
We have compiled a list of 20 female models on Instagram who have garnered widespread affection over the years. While some of these women share glimpses of their lifestyles, others provide insights into their daily routines, and a few focus solely on their careers. Regardless of their approach, all of these stunning models attract the attention of brands eager to collaborate and promote their products.
Let's delve deeper into the remarkable female models you should consider following in 2023 to stay in the loop with the latest fashion trends.
Top Female Models to Follow on Instagram in 2023
Below is a curated list of rising Instagram models, along with their Instagram handles and follower counts. You can connect with them to gain a deeper understanding of their personal and professional journeys.
No.
Model ID Name
Instagram Profile Link
Number of Instagram Fans
1
Kendall Jenner
@kendelljenner
277M
2
Gigi Hadid
@gigihadid
77M
3
Bella Hadid
@bellahadid
57.7M
4
Hailey Rhode Baldwin Bieber
@haileybieber
50M
5
Cara Delevingne
@caradelevingne
42.6M
6
Chrissy Teigen
@chrissyteigen
41M
7
Emily Ratajkowski
@emrata
29.8M
8
Sommer Ray
@sommerray
26.2M
9
Irina Shayk
@irinashayk
21.1M
10
Gisele Bündchen
@gisele
20.7M
11
Ashley Graham
@ashleygraham
19.9M
12
Candice Swanepoel
@candiceswanepoel
18.9M
13
Barbara Palvin
@realbarbarapalvin
18.7M
14
Rosie Huntington-Whiteley
@rosiehw
17.3M
15
Adriana Lima
@adrianalima
15.5M
16
Miranda Kerr
@mirandakerr
14M
17
Karlie Kloss
@karliekloss
11.9M
18
Winnie Harlow
@winnieharlow
10.2M
19
Kaia Gerber
@kaiagerber
9.1M
20
Alexa Chung
@alexachung
5.9M
1. Kendall Jenner – @kendelljenner
Kendall Nicole Jenner, the second youngest member of the Kardashian clan, embarked on her modeling journey in 2009 with the Wilhelmina Models agency. She gained significant recognition after her appearance in the reality TV series Keeping Up with the Kardashians.
In 2015 and 2016, Kendall won the Teen Choice Award for Best Model, and by 2017, Forbes listed her as the highest-paid model. As of 2023, she holds the title of the most-followed female model on Instagram, having walked for prestigious brands like Chanel, Versace, D&G, Prada, and Jimmy Choo. Additionally, she frequently graces the covers of renowned magazines such as Allure, Vogue, and Elle, making her a must-follow for fashion enthusiasts and designers alike.
2. Gigi Hadid – @gigihadid
As the daughter of a model, Gigi was discovered at just two years old while modeling for Guess’s baby line. She continued to represent the brand throughout her teenage years before becoming a Maybelline ambassador in 2015. By 2016, she was named Model of the Year.
Gigi has graced the covers of Vogue magazine 35 times worldwide and has collaborated with top brands such as Reebok, Guess, Maybelline, Gucci, Adidas, and Dior. Currently, her focus is on her baby brand, Guest in Residence, which highlights 100% cashmere knitwear. Her Instagram showcases a mix of modeling campaigns, travel adventures, and snippets of her daily life.
3. Bella Hadid – @bellahadid
Isabella Khairiah Hadid, the younger sister of Gigi, started her modeling career as a teenager in 2012. With over a decade of experience, she is renowned for her trend-setting style and impeccable figure.
With 57.7 million followers, Bella is a highly sought-after model for luxury brands. Her collaborations include iconic names like Dior, Fendi, Michael Kors, Versace, Marc Jacobs, and Givenchy. Additionally, she has appeared on the covers of Allure, Glamour, Seventeen, and Vogue, and has been voted the most popular female model for the “Model of the Year” award, just like her sister.
4. Hailey Bieber – @haileybieber
Hailey Rhode Baldwin Bieber, a member of one of Hollywood's most renowned families, began her modeling career in 2014. By 2016, she
