Byrdie Readers' 40 Most-Purchased Products of 2023

Throughout 2023, we’ve tested and written about thousands of beauty products. From the best vitamin C serums that promise to reduce dark spots to lip glosses that deliver a juicy-looking shine and more, we’ve shared everything you need to know about the items that have made a positive impact on our beauty routines—big or small.

Our hope is that these products have made a difference in your beauty routines, too. Curious about which items resonated most with you this year? We took a deep dive into the data and have compiled a list of some of the most bought products in 2023 among our readers—and some of them may surprise you. Feeling a little nosy? Keep reading to peek inside the carts of your fellow readers. Plus, find out why Byrdie editors gave these picks our stamp of approval in the first place.

Teeth Whitening Products

$55 at Amazon

Crest 3D Whitestrips With Light: Who doesn’t want to achieve a brighter smile at home? Clearly, Byrdie readers do because this was the best-selling item among readers in 2023. This whitening kit has been a top seller among our readers for years. And after testing tons of teeth whitening strips, we totally get why. This kit comes with the classic whitening strips you know and love from Crest, along with an LED light that helps the whitening gel better penetrate the tooth enamel. After using this kit consistently for 10 days, we noticed a significant improvement in the color of our teeth.

More Byrdie Reader Favorites

• Crest 3D Whitestrips, $46 at Amazon.com
• Rembrandt 1 Week Teeth Whitening Kit, $18 at Amazon.com
• Persmax Teeth Whitening Strips, $14 at Amazon.com
  

Hot Tools

INFINITIPRO BY CONAIR SmoothWrap Hair Dryer: This popular tool was our favorite budget-friendly option in our test of the best hair dryers you can buy. It has two speeds, three heat settings, a cold-shot button, and comes with a concentrator attachment and a diffuser—making it a versatile option. We love that it’s compact and dries the hair quickly, and we also found that it did a nice job of reducing frizz.

More Byrdie Reader Favorites

• T3 AireLuxe Digital Ionic Professional Blow Hair Dryer, $199 at Amazon.com
• Bio Ionic Long Barrel Curling Iron, $140 at Walmart.com

Hair-Removal Devices

Ulike Air+ IPL Hair Removal Device: This popular at-home hair removal tool from Ulike won top honors in our test of the best at-home laser hair removal devices, thanks to its effectiveness. We love that it offers five different intensity levels to cater to different areas of the body, and we appreciate that it’s compact and easy to use.

More Byrdie Reader Favorites

• Flasher 2.0 by Nood, $189 at Amazon.com
• RoseSkinCo. Lumi Hair Removal Device, $165 at Roseskinco.com
  

Dry Shampoos

Klorane Dry Shampoolimp hair

More Byrdie Reader Favorites

• Amika Perk Up Talc-Free Dry Shampoo, $28 at Amazon.com
• Moroccanoil Dry Shampoo Light Tones, $26 at Sephora.com

Hair Serums

Olaplex No. 9 Bond Protector Nourishing Hair Serum: Those looking for a do-it-all hair product that promises to reduce tangles, add shine, and protect your strands against heat damage should look no further than this hair serum from Olaplex. Not only does it deliver on its claims, but we appreciate that the lightweight consistency won’t weigh your hair down. Plus, it’s great for all hair types.

More Byrdie Reader Favorites

• Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil, $9 at Amazon.com
• Olaplex Hair Perfector No 3 Repairing Treatment, $30 at Amazon.com
  

Body Creams and Lotions

Sol de Janeiro Brazilian Bum Bum Creamother body

More Byrdie Reader Favorites

• CeraVe Moisturizing Cream, $18 at Amazon.com
• Eucerin Eczema Relief Cream & Body Wash and Eczema Relief Body Cream Multipack, $16 at Amazon.com
  

Dermaplaning Tools

Dermaflash Luxe+ Dermaplaning Kit: After testing 15 dermaplaning tools, we crowned this one our favorite. This electric tool has a rechargeable battery and utilizes patented sonic technology to remove dead skin cells, peach fuzz, and debris, helping to reveal a smoother and more radiant complexion. Though it’s a bit of an investment, it’s a high-quality gadget that’s excellent for helping you maintain smooth-looking skin.

More Byrdie Reader Favorites

• Sephora Collection Facial Razor, $18 at Sephora.com
• Dermaflash Mini Precision Peach-Fuzz Removal Device, $55 at Ulta.com
  

Vitamin C Serums

SkinCeuticals C E Ferulic: If you’re looking for a potent vitamin C serum to illuminate your complexion and smooth skin texture, we recommend trying this one from Skinceuticals. Since launching nearly two decades ago, it’s remained a favorite among dermatologists and beauty editors. It contains 15% L-ascorbic acid, a potent form of pure vitamin C, as well as 0.5% ferulic acid, a plant-based antioxidant. After testing it for three weeks, we were impressed by how radiant and smooth it made our skin look.

More Byrdie Reader Favorites

• Klur Brilliant Light Multi-Correctional Repair Serum, $88 at Credobeauty.com
• Olehenriksen Banana Bright 15% Vitamin C Dark Spot Serum, $71 at Sephora.com
  

Lip Balms

Jones Road Miracle Balm: Calling all makeup minimalists—this is the product you need to add glow, moisture, and a hint of color to your cheeks in one fast swipe. After breaking through the top layer of product with your fingertips and warming it up, all you need to do is gently blend it across your cheeks using your fingers, a brush, or a sponge. We love that it looks natural and beautiful on bare skin or over foundation.

More Byrdie Reader Favorites

• Rare Beauty Stay Vulnerable Melting Cream Blush, $22 at Sephora.com
• Clé de Peau Beauté Cream Blush, $60 at Nordstrom.com

Setting Powders

LYS Beauty Triple Fix Clean Setting Powder: Byrdie readers love this powder, and so do we—it won best overall in our test of the best setting powders. It’s available in six flexible shades, it does an awesome job of mattifying shine, and it doesn’t look heavy or cakey on the skin. It’s also talc-free, which is great for those with sensitive skin, as talc can be irritating for some.

More Byrdie Reader Favorites

• Pat McGrath Labs Sublime Perfection Setting Powder, $42 at Sephora.com
• Chanel Poudre Universelle Libre, $52 at Chanel.com

Lip Plumpers and Glosses

Patrick Ta Major Volume Lip Plumping Gloss: Throughout the course of testing a bunch of lip plumpers and lip glosses, this one was consistently an editor favorite. This plumping gloss relies on peptides, cinnamon, and ginger to give the lips some added volume. Unlike a lot of formulas, this one doesn’t hurt, it feels just a bit cooling and tingly. In addition to how juicy it makes our lips look, we love that the high-shine finish helps to smooth the appearance of lip lines.

More Byrdie Reader Favorites

• Bobbi Brown Crushed Oil-Infused Gloss, $33 at Sephora.com
• Lawless Forget The Filler Overnight Lip Plumping Mask, $22 at Sephora.com

Contour Sticks

Makeup by Mario SoftSculpt Shaping Stick: While a lot of contour sticks pull orange or overly gray on the skin, this product from Makeup by Mario comes in the perfect cool-toned contour colors for a wide range of skin tones. The formula is highly pigmented and easy to blend, and the matte finish remains intact all day long.

More Byrdie Reader Favorites

• Westman Atelier Face Trace Cream Contour Stick, $48 at Sephora.com
• EM Cosmetics So Soft Multi Faceplay Bronze + Sculpt, $30 at Emcosmetics.com
  

Sunscreen Lotions

EltaMD UV Clear Face Sunscreen SPFcalm redness

More Byrdie Reader Favorites

• SkinCeuticals Physical Fusion UV Defense SPF 50 Mineral Sunscreen, $42 at Dermstore.com
• Summer Fridays ShadeDrops Mineral Milk Sunscreen SPF 30, $36 at Sephora.com