Laser Hair Removal Business Plan Sample

📅 26 de octubre de 2024 ✍️ By Chase Nguyen ⏱️ 9 Mins Read 🗂️ IPL hair removal for man and woman 🕒 Last updated: 28 de octubre de 2024 📌 Tags:laser hair removal,Paul Kellerman

Laser hair removal business plan for starting your own salon

Beauty is a field that can never go out of business. Laser hair removal is one of the most profitable businesses falling under this domain. You can set it up with minimal cost and earn major profits. We’ve come up with this business plan for buying laser hair removal to make it easy for you to start your own salon. This document will detail how to open a laser hair removal business. We will also teach you how to write a business plan for bank loan to get finance for your own business.

This blog will look into a lase hair removal business started by Paul Kellerman named Paul Laser Beauty.

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Executive Summary

2.1 The Business

Paul Laser Beautytop-notch laser hair removal services

2.2 Management of Laser Hair Removal Business

To make sure that the business operates and grows right, a strong management structure is needed. If you want to know how to start a laser hair removal business, you are in luck. The management of the business will be headed by Paul himself.

The business will hire 2 more managers to oversee the operations of the business. We’ll also tell you how to get into the tattoo removal business. To extend the business to more locations, Paul will be providing prospective investors with business plan for buying a franchise.

2.3 Customers of Laser Hair Removal Business

The customersthis business

People looking for facial hair removal.
People looking for tattoo removal.
People wanting wax services.

2.4 Business Target

The subjective target of Paul Laser Beauty is to become the leading provider of laser hair removal services in the US. Objectively, we plan to achieve the following:

Starting to generate a revenue of $26.8k a month by the end of year 3.
Repaying all the external finance (debt and equity) within the first 3 years.
Expanding to at least 2 more states by the end of year 2.

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Company Summary

3.1 Company Owner

Paul Kellerman, the owner is a beautician with 20 years of experience in the field of laser beauty treatments. He will act as the CEO of the company. His guidance and leadership along with his contacts will be the first thing necessary to make this business successful. He was initially planning on starting laser hair removal business from home.

3.2 Why the laser hair removal business is being started

Kellerman wants to start a laser hair removal business because he has a lot of experience in the field. He has worked as a beautician and as a beauty business manager. It is very easy for him to acquire a laser hair removal machine for business. The man also has a hair extension business plan but laser is what he likes.

3.3 How the laser hair removal business will be started

Step1: Planning

In order to open laser hair removal business, you need to plan everything. It is not like a business plan for hair salon. A strong planning is what can make it successful.

Step2: Define the Brand

Beauty businesses are nothing without an established brand. A brand needs to be established. Only then can the business be successful.

Step3: Establishing the Salon

To start the business, the most important thing is to make a salon. Only then can we start to deal the customers.

Step4: Go Online

People use Google to look for laser hair removal. We’ll need to make a website and optimize it for search engines to get noticed by clients.

Step5: Promotion

We’ll need all the major print, electronic and social media channels to make the business and the brand known to the clients.

Services

If you want to know how to start your own laser hair removal business, the most important thing to note is what services would you be providing. Like any business plan for beauty supply store, you need to know the services.

Paul Laser Beauty will be providing the following services to the customers and this is the most important part of the business plan for buying laser hair removal:

Laser Facial Hair Removal

This will be the major service provided by the business. The bulk of the customers of our business will fall into this category. The services will include:

Facial hair removal for ladies.
Facial hair removal for men.
Beard border hair removal.
Forehead hair removal for women.

Laser Body Hair Removal

The clients of this service will be body builders and other people who like to showcase their body. We’ll provide:

Full body hair removal services.
Permanent hair removal from selected areas on the body.

Waxing

For customers who may not want to avail of laser removal services, we’ll offer waxing services too. In this, we’ll be making use of finest qualities of wax to help our customers in getting rid of unwanted hair.

Laser Tattoo Removal

This service will be focused on people who want to get rid of tattoos. These services will include:

Painless permanent tattoo removal.
Tattoo removal from any part of the body.

Marketing Analysis of Laser Hair Removal Business

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Before you start a laser hair removal business, you need to have an in-depth knowledge of the industry. According to the National Laser Institute, there are more than 1.5million laser hair removal businesses registered in the US. It means that getting a laser hair removal business opportunity for making profits might not be very easy. However, the promising aspect is that the total revenue of these companies is more than 500 million dollar a year. Another promising fact is that more than 2.8 million Americans opt for laser hair removal at least 4 times a year.

This means that opening a laser hair removal business or opening a tattoo removal business is difficult but has a lot of potential for growth. If you need to know how to open laser hair removal business, market analysis is one of the most important things.

5.1 Market Trends

The trend for laser hair removal is rapidly increasing over the last two decades. The industry has seen a whopping 51% growth over the last 10 years. It must also be noted that 82% of the customers of the laser hair removal business are women. The average cost for a hair removal treatment in the US is $125 and complicated procedures like hair removal from the back can cost up to $500.

In addition to that, as much as 87% of the laser hair removal customers say that they will be happy to have that done again.

5.2 Marketing Segmentation

The customers of this business will fall into the following categories:

5.2.1 Beauty Conscious Individuals

This will make up the bulk of our customers. We will provide them with the best-in-class hair removal services.

5.2.2 Celebrities

Business plan for investors

These customers will be the high-paying ones. They will not only be a major source of revenue for use but will also be a source of advertisement and promotion.

5.2.3 Tattoo Removal Customers

This segment of the market will pay us the most per client. Tattoo removal is a specialized job and we will hire trained professionals to take care of jobs like this.

5.2.4 Athletes and Body Builders

These people will get full-body hair removal. As the procedures like this take a lot of time, the customers falling in this category will be the repeat customers our business will have.

5.3 Business Target

The aim of this business is to become the leading provider of laser hair removal services in All of North America.
We will focus on maintaining above 90% CSAT rating.
We will expand to two more states by the end of year 2.
We intend to have a steady revenue of above $26.8k per month by the end of year 3.

5.4 Product Pricing

The prices of our services will follow the following format:

We will price our services 5% above the average price of the same service in Miami area.
For the first 30 days, we will be providing a flat 20% off on all procedures to promote the business.
Once the business has sufficient customers, we will shift to a case-to-case pricing model rather than the one-size-fits-all approach.

Marketing Strategy of Hair Removal Business

The next thing we need to have is a laser hair removal marketing plan. In order to make an identity among the established laser hair removal business names, we will have to be different and innovative in our approach to the business.

Other than the experienced and trained staff working for us, we will hire an exalted consultant to oversee all the procedures we perform. This will give us a competitive edge. Another thing that we’ll do will be to introduce new methods that can get the work done in a better way and at a lower price as compared to our competitors.

6.1 Competitive Analysis

The biggest selling point and the major competitive edge Paul Laser Beauty will have is the experience Paul Kellerman and his team has.
We will start the services at a discounted rate to attract customers.
We will be importing the best laser hair removal machines from Germany to achieve better results.

6.2 Sales Strategy

The business will be advertised across all media channels including print, electronic and social.
A grand opening ceremony will be launched with a musical event where famous singers will be invited.
Celebrities from the Miami area will be appointed as brand ambassadors to endorse Paul Laser Beauty.

6.3 Sales Monthly

Lazer Hair Removal Business Plan - Sales Monthly

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6.4 Sales Yearly

6.5 Sales Forecast

Lazer Hair Removal Business Plan - Unit Sales

Personnel plan

Only then we can make a realistic estimate of the finances and progress of the business over time. Unlike the business plan for soap making company, we need workers skilled in operating the lasers.