TikTok has emerged as an incredibly popular social media platform that showcases the latest trends from around the globe. Not only does it provide endless entertainment, but it also offers a treasure trove of tips and tricks related to makeup, cooking, and various everyday activities.
Are you one of those individuals who find themselves spending hours on TikTok in search of useful makeup techniques? Or perhaps you're eager to refresh your makeup routine with the latest styles making waves worldwide? If so, you've landed in the right spot. In this article, we present a curated list of the most popular TikTok makeup trends of 2023, equipping you with the knowledge of all the new looks you should experiment with right now!
Additionally, following influencers on TikTok can keep you in the loop regarding the latest makeup trends. Curious about which influencers you should follow? Check out our guide on the 10 Top TikTok Beauty Influencers & Makeup Artists to Follow in 2023.
Table of Contents:
The 12 Most Notable TikTok Makeup Trends of 2023
1. Coquette Beauty
With an impressive 1.7 billion views, the Coquette Beauty trend is rapidly gaining popularity on TikTok. This makeup style beautifully accentuates your feminine side, characterized by soft pink hues for your cheeks, eyes, and lips, paired with a striking Lana Del Rey-inspired thick eyeliner that enhances your eyes with a doe-like effect.
Are you eager to give this look a try? Start with subtle, dewy eye makeup using pink eyeshadows and carefully concealed under-eyes. Don’t forget to apply generous amounts of blush, and finish the look with a glossy lip. If matte is more your style, a sheer matte lipstick can still embody the essence of coquette beauty.
Complete your ensemble with pink ribbons in your hair and pink laces on your clothing, and watch as everyone admires your stunning appearance.
2. Grunge Makeup
With over 900 million views on TikTok, the Grunge Makeup trend transports you back to the iconic 90s, a time when pop culture flourished with unforgettable movies and hit songs. Feeling nostalgic yet?
While we can’t turn back time, you can certainly embrace the 90s spirit through Grunge Makeup. This trend gained traction after the Netflix series “Wednesday,” featuring Jenna Ortega, and has since become a must-follow style.
Ready to dive into this trend? Focus on creating smudged eyeliner and smoky eyes, then choose between nude or dark lips to complete your look.
3. Budget Beauty
As the name implies, this makeup trend revolves around discovering the most budget-friendly and effective makeup products available. It serves as an excellent way to navigate rising inflation while still maintaining your skincare and makeup routine.
With 920 million views on TikTok, enthusiasts are exploring everything from drugstore dupes to refillable makeup, seeking the best beauty options without breaking the bank. By following this trend, you can uncover a variety of affordable makeup products.
You can find economical yet high-quality options online from brands like e.l.f. Cosmetics, L’Oreal, Sephora, Maybelline, and more, all offering excellent products at budget-friendly prices.
4. Monochromatic Makeup
The monochromatic makeup trend has been around for quite some time and continues to be a favorite in 2023. By adopting this trend, you can achieve a cohesive and sophisticated look by using a single shade across your entire face.
Sound dull? It’s anything but! With a wide array of colors in your makeup arsenal, you can create limitless looks until you find the one that suits you best. Consider a soft pink for a delicate appearance, a rich brown for a bold look, or go for purples in the fall. Planning a summer outing with friends? Bright yellows can be the perfect choice.
Exciting, right? So, why wait? Get started on exploring your favorite monochromatic looks for every season.
5. Brown Eyeliner
While black eyeliner has long been the go-to choice for many, the trend of colored eyeliners—particularly brown—has taken TikTok by storm.
Brown eyeliner offers a soft, minimalist aesthetic while still making an impactful statement. It can enhance the appearance of your eyes, making them look larger and brighter while adding depth.
Whether you’re after a natural finish or a bolder vibe, brown eyeliner is an essential tool for standing out in any crowd.
6. Strawberry Girl Makeup
If you’re looking to embrace your feminine side, the Strawberry Girl Makeup trend is perfect for you. As suggested by the name, this trend heavily features pink tones, complemented by faux freckles on the cheeks that mimic tiny strawberry seeds.
This style was already quite popular, but after Hailey Bieber shared a tutorial, it surged in popularity, captivating TikTok users everywhere.
The focus of this trend is to achieve a dewy makeup look using pink blush, pink or peach lip gloss, and a peach-toned highlighter. Adding winged eyeliner can elevate the strawberry look further.
7. Hot Glue Gun Eyes
A unique and stylish trend captivating TikTok users is the Hot Glue Gun Eyes look. Traditionally used for crafting, glue guns have now transitioned into the makeup realm, allowing artists to create stunning 3D designs as face stickers.
You can craft your own designs with a glue gun, add vibrant colors using pigments, and then apply them with eyelash glue. These 3D stickers can adorn your eyelids, forehead, and even the area beneath your eyes.
While using a glue gun may require some practice, mastering this technique can lead to a truly captivating makeup style.
8. Reverse Makeup
A surprising makeup hack that has gone viral on TikTok is the reverse makeup method. It may sound unusual, but this technique helps achieve a seamless and natural appearance while ensuring flawless blending and determining the right foundation amount.
Originally introduced by celebrity makeup artist Mary Phillips, this method entails applying contour, highlighter, and blush before the foundation—hence the term "reverse makeup."
9. Bold Brows
As the trend has shifted from the previous obsession with thin, sleek eyebrows, women are now embracing their natural brows, giving rise to the bold brow movement. This trend focuses less on makeup and more on haircare and skincare.
Thick brows not only provide a youthful look but also perfectly frame your eyes, enhancing their beauty and reducing the need for excessive makeup. So, how can you achieve bold brows?
Simply allow them to grow naturally, use tweezers to remove any stray hairs, and then style them
