We speak to the visionary behind HTM’s success, Matt Moncrieff.
As High Tech Medical (HTM) commemorates a milestone quarter-century journey, we delve into the reflections and projections with the visionary behind its success. Matt Moncrieff, Managing Director and driving force behind HTM shares insights into the evolution, pivotal moments, and the promising future of the company.
Matt, what are your thoughts looking back on the past 25 years?
Looking back on the past 25 years, I see that anything is possible. High Tech Medical was born from a series of unexpected events. A chance meeting with a doctor who was interested in starting a distribution business led to us joining forces to launch a new technology in Australia, which was lasers for dentistry. From there, it was a relatively seamless transition into lasers and other energy devices for aesthetic medicine.
Having already established a close working relationship with Deka and Fotona, High Tech Medical continued its trajectory of growth, forging a reputation as one of Australia’s leading medical equipment suppliers.
I am extremely proud of the level of success we have achieved in representing so many globally recognised device brands. Having been trusted by so many companies to launch their game-changing technologies into the Australian and New Zealand markets has truly been both exciting and humbling.
That being said, we could not have achieved what we have over a quarter of a century without the support of the High Tech Medical team along the way. Building a great team of people who work together as friends and who treat their customers in the same way has always been of the utmost importance to us and I think this is evident in our relationships with manufacturers and our clinic partners.
How has HTM evolved?
Following our success in the dental laser field, we had hundreds of laser devices installed around Australia and New Zealand and the infrastructure in place to support these customers, including technical support, clinical support and also commercial support such as marketing and PR. It meant that the transition into lasers and other energy devices in aesthetic medicine was a logical and relatively easy step, especially given our close working relationships with Deka and Fotona.
Once we expanded into aesthetic medicine, it didn’t take long for us to have a wide range of world-leading brands. In 2007 we launched the first fractional CO2 laser in Australia with the Deka SmartXide Dot, and that followed on to launching CoolSculpting, Hydrafacial and MonaLisa Touch, and working with globally-recognised brands such as Ulthera, InMode and Ellipse.
We had gained a reputation for launching new innovations that allowed practitioners to achieve better clinical outcomes for their patients while in many cases reducing the risks and the downtime. This became our point of difference when compared to our competitors, which were made up of both other independent distributors and some manufacturers who had a direct operation in Australia and New Zealand.
Our current portfolio now includes iS Clinical, a luxury, pharmaceutical-grade, cosmeceutical skin care range; Sofwave, the latest innovation in ultrasound tightening and lifting on the face and neck [Editor’s note: Sofwave has just launched the Precise Applicator, specifically designed for hard-to-reach areas, such as the eyes and mouth, as well as more curved areas, such as the forehead and jawline]; EndyMed, a world-leading radio-frequency platform for skin rejuvenation, skin tightening and body contouring; EmCyte PRP; AdipSculpt fat transfer; Velež Intense Hydration Masks for post-procedure and compromised skin; Black and Black surgical instruments; and Deka, the European laser and energy device manufacturer, which includes, CoolPeel, the no downtime, no anaesthesia, fractional CO2 treatment, Onda PRO microwave face and body contouring, and also the Again PRO which is the fastest laser for hair removal, with a 30mm spot size; as well as Deka’s latest launch, RedTouch PRO, the first and only fractional laser to selectively target collagen.
It’s a comprehensive range of products that allows us to provide Australian and New Zealand practitioners with a full range of the latest technologies and treatments.
What has been key to HTM’s success?
The key to our success has been the ability to select the right products to add to our range. I have always sought new innovations that will in some way change how practitioners can treat their patients, with the focus being less invasive treatments and better results. And in some cases providing technologies and treatments that simply were not available until that particular device was invented. CoolSculpting, Hydrafacial and MonaLisa Touch are great examples of this.
In addition to looking for these new technologies and treatments, it’s always a process of identifying products from world-leading manufacturers that complement each other. The aim is to have a comprehensive range of products without having too many and without too much crossover.
So, in short, I am always looking for the latest innovations, which often come to me through the network we have built around the world over the past 25 years. I also aim to work with the best manufacturing partners so we can offer the latest breakthrough treatments in the field of minimally-invasive cosmetic medicine.
What does the future hold for High Tech Medical?
As I’ve mentioned, I am always looking for the next big thing, and of course, you don’t know what that is until you find it or it comes to you. So, watch this space! Our team will continue to grow as our business does and we will continue to work closely with our customers to assist them to both provide their patients with better treatment outcomes and to further grow their businesses.
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