- British men spend £46.79 on beauty treatments if they expect a date to end in the bedroom
- Women spend £41.79
- Survey revealed men believe third date will end in night of passion but women would rather wait till fifth
By Lucy Waterlow for MailOnline
Published: 20:01 EDT, 18 March 2013 | Updated: 20:05 EDT, 18 March 2013
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For modern men it takes a lot more than a comb of the hair and a clean shirt to make them feel prepared for a date.
In fact, according to a survey carried out by msn.co.uk they are now spending more on beauty treatments than women to ensure they look their best.
The poll of 2,000 Brits found that British men fork out an average of £46.79 on treatments including haircuts, back and pubic hair waxing, and even facials.
They are most likely to spend this amount on a date which they expect to end in the bedroom.
Women on the other hand spend an average of £41.79 on things like hair removal, new bed linen and lingerie if they believe sex is on the cards with a new man.
More than half (55 per cent) said they make the investment ahead of an anticipated first night of passion because it makes them feel confident and 23 per cent believe society puts pressure on them to look good naked.
Msn.co.uk relationship expert Dr Pam Spurr said: 'It's fascinating that men are spending more on pre-date preparation than women, but I do hear from many men that they feel the pressure to impress their dates.'
She added: 'It might also seem surprising in times of recession that the average Brit bloke spends nearly £50 simply getting ready for a 'hot date', with women not too far behind. But there is enormous competition out there and so psychologically it makes a singleton feel ready to put their best foot forward.'
The research found that men and women differ on when they think is the best time to have sex with a new partner.
TRENDING
The majority of men believed three dates was enough before slipping between the sheets while women said they would want to wait till they've had least five dates.
Both men and women agreed personality and self-confidence were turn ons but dirty sheets were a turn off.
HOW MEN PREPARE FOR A FIRST NIGHT OF PASSION
- Buy new underwear (28 per cent)
- Groom pubic hair (27 per cent)
- Buy new bed linen (15 per cent)
- Back wax (4 per cent)
- Facial (3 per cent)
- Colombian wax (all pubic hair removed - 3 per cent)
HOW WOMEN PREPARE FOR A FIRST NIGHT OF PASSION
- Leg wax (58 per cent)
- New lingerie (32 per cent)
- Bikini wax (17 per cent)
- Brazilian/Hollywood wax (10 per cent)
- Buy new bed linen (7 per cent)
- Get 'vajazzled' (2 per cent)
Men were particularly turned off by untamed body hair - such as facial hair or hairy legs - while women didn't like a man who was unshaved or in a bad outfit.
Being more specific on what they found attractive about intimate areas, nearly half of the men (42 per cent) said they liked it is a woman had a 'Brazilian' while 34 per cent prefered a trim of the bikini line. Just one per cent said they liked vajazzling - the decorating of a woman's parts made famous by TV show The Only Way Is Essex.
Meanwhile, nearly of the women, 45 per cent, said they liked a man to be 'ungroomed and very hairy' 'downstairs' while 38 per cent prefered them to be neatly trimmed. Just six per cent were attracted by the 'Columbian' (a full genital wax).
TOP TEN TURN OFFS FOR MEN
- Hairy upper lip
- Dirty sheets
- Hairy legs
- Untidy nails
- Body hair
- Ungroomed pubic hair
- Messy hair
- Bad outfit
- Ugly footwear
- Lack of perfume
TOP TEN TURN OFFS FOR WOMEN
- Dirty sheets
- Untidy nails
- Untidy room
- Unshaved face
- Bad outfit
- Ugly footwear
- Lack of perfume
- Hairy upper lip
- Ungroomed pubic hair
- Ugly underwear
