High Street, a mixed-use district coming to the heart of Atlanta’s Perimeter, to introduced five more brands to its growing retail and restaurant mix: Jaguar Bolera, Nando’s Peri-Peri, Velvet Taco, Allen Edmonds, and Skin Spirit, according to a statement released by its developers.
These concepts will join the project’s previously announced retail, dining and entertainment tenants, including Puttshack, The Hampton Social, Agave Bandido, Cuddlefish, Ben & Jerry’s, and Sugar Coat.
With these tenants, High Street has 80,000 square feet of the first phase’s 150,000-square-foot retail environment committed, with additional new retailers and restaurants in the works.
High Street has been designed as an urban town center, offering a variety of uses composed around multiple plazas, distinctive water features, engaging restaurant and retail offerings, and ree-lined pedestrian-friendly streets. The first phase of High Street will feature retail shops, destination dining and entertainment, centered around a signature plaza that will be activated with community events.
“We have carefully curated a lively mix of retail experiences, including several new-to-Atlanta concepts and beloved community brands, that weave together the unique urban fabric of this district,” James Linsley, President of GID Development Group, the developer of High Street said. “With every visit, guests will delight in old favorites and new discoveries. We’re enjoying terrific momentum and interest from tenants. It’s an exciting time for High Street.”
The five newly announced retailers, totaling more than 31,000 square feet, include:
- Jaguar Bolera: From the creator of Punch Bowl Social, Jaguar Bolera is a next-generation “eatertainment” destination encompassing 21,500 square feet of food, beverage and entertainment space with activities such as duckpin bowling, foosball, darts, board games and karaoke in private rooms.
- Nando’s PERi-PERi: Opening its first location in Georgia, Nando’s PERi-PERi is bringing its beloved spicy flame-grilled chicken and authentic PERi-PERi sauce from Africa to Atlanta. The brand, which originated in Johannesburg, will debut its 3,300-square-foot flagship location at High Street with an 85-seat interior featuring South African art, lighting and furniture, as well as a patio for an additional 96 guests.
- Velvet Taco: Velvet Taco, the one-of-a-kind taco concept serving premium food in a funky fast-casual setting, will open its second Atlanta location at High Street totaling 2,300 square feet. Velvet Taco’s chef-inspired menu offers more than 20 taco varieties, as well as creative sides and scratch-made red velvet cake, all created in-house with the finest, freshest ingredients.
- Allen Edmonds: Relocating its Park Place location to High Street, luxury menswear retailer Allen Edmonds will open a revitalized storefront at the district. The new 1,800-square-foot location will have experiential elements such as The Port Washington Studio, where guests can fully customize shoes from the leather to the laces. The luxury brand will showcase well-known lifestyle brands for men with all products crafted in the United States.
- Skin Spirit: Opening its first location in Atlanta at High Street, Skin Spirit is the premier destination for medical aesthetics and skincare for face and body. The 2,300-square-foot med-spa will offer services such as injectables, laser hair removal, facials and more in seven treatment rooms.
The Hampton Social and contemporary Mexican restaurant Agave Bandido will bring their first Atlanta locations to High Street. Community favorites including nail salon Sugarcoat, sushi restaurant Cuddlefish and ice cream parlor Ben & Jerry’s will also open new presentations. Finally, activating and overlooking High Street’s event Plaza is Puttshack, the popular tech-infused mini-golf experience known for its crazy courses and cool vibes.
“High-quality brands and operators are attracted to High Street because of its prime location, bountiful gathering areas and upscale design,” Molly Morgan, SVP of retail leasing for JLL’s 10twelve said. “At the center of it all with something for everyone, High Street is shaping up to be the go-to destination for Atlanta’s Perimeter and the premier mixed-use development in Atlanta.”
