Waxing lyrical

C

João Moreira Salles / Rio de Janeiro

João Moreira SallesPiauí

Photography
Amanda Marsalis

“There is a little-known state in Brazil called Piauí. It’s also one of the few words in Portuguese that has four vowels together. You smile when you say the word. That’s why I called the magazine Piauí.

Piauí is a type of magazine I could not find in Brazil. Our newspapers and weekly magazines are very news oriented, concentrating on today’s scandal. I thought there was room for a magazine interested in news but without the obligation to write about the fall of the cabinet minister the day after he falls. At Piauí, we have more time – and time is…

Issue 5 cover
Issue 5 cover

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