Dubai, United Arab Emirates: For women of all ages, access to proper and timely intimate health care services is vital to maintaining a sound quality of life. Physical and emotional changes occur throughout a woman’s natural life cycle, starting from the onset of puberty until after menopause, that require precise, tailor-made treatment at each step of the way.
Females globally seek cosmetic procedures and aesthetic enhancements to aid through key transition phases, to help enhance intimate life and boost self-confidence.
A 2019 study conducted on 196 Saudi Arabian women aged 23 – 55 years on patient satisfaction post-labiaplasty showed an 89% overall satisfaction rate post-op. 90% of the women reported increased self-confidence and self-esteem after aesthetic intervention. The main influencing factors for women to pursue the surgery were aesthetic dissatisfaction with their labia, discomfort when wearing clothing, and painful sexual intercourse.
Similarly, a study on breast augmentation patients conducted in Norway during the same period echoed similar results, showing that motivation to opt for surgery was driven mainly by cosmetic dissatisfaction coupled with physical and practical life impairments. Emotional reasons, including low self-esteem and wanting to increase sexual attractiveness, were also reported.
With the advent of technological advancements and innovation in the medical and healthcare industry, intimate health procedures range from simple in-office procedure with little to no downtime to full transformative surgeries. Patients have the option to choose from a selection of invasive and non-invasive procedures.
Dr. Aseel Abdulrazzak, renowned Specialist OB/GYN and Aesthetic Gynaecologist at CosmeSurge Hospital in Dubai says, “We’re seeing a rise in patients requesting aesthetic gynaecological services; ranging from simple laser procedures for hair removal for increased everyday comfort to surgical procedures such as labiaplasties and breast augmentation for those wishing to enhance themselves physically. It used to be that patients were hesitant of discussing issues related to their sexual health with their physicians, but that stigma is slowly going away. Intimate procedures used to be performed purely to correct a defect, but it is now commonplace and completely valid to want to undergo an intimate procedure just for aesthetic purposes to enhance intimate life.”
Dr. Aseel emphasises the positive role that aesthetic intervention plays in enhancing a woman’s intimate life and how it contributes to overall wellness. Issues faced by older women, especially close to menopause, include, intimate area dryness, skin irritation, loss of volume and asymmetric shape, while younger women tend to suffer more from aesthetic discontent.
Cosmetic gynaecology covers a range of surgical and non-surgical options to transform the appearance of women’s intimate areas for a younger appearance, and to reconstruct pre-existing or new defects from childbirth or other traumas. Lasers and radio-frequency machines are utilised in intimate area rejuvenation and tightening procedures to successfully treat dryness, loose skin, hair removal, pain, itchiness, and offensive odours that hinder a satisfactory intimate life.
“At CosmeSurge, we recognise the importance of feeling like the best version of one’s self, and that starts with recognising that every problem has a solution. We want our patients to feel comfortable in their own skin and not let intimate difficulties get in the way of the rest of their life. Cosmetic medical technology has advanced significantly in the last few years, and procedures today are safe and effective to undergo with almost no complications, when performed by highly trained specialists.” Dr. Aseel adds.
Female intimate health encompasses a large range of both cosmetic and functional treatments and services, and is an important part of maintaining overall good health and boosting confidence. Cosmetic gynaecology is one of the fastest growing specialities globally today, and with the rise in awareness surrounding otherwise taboo subjects and continuous advances in both invasive and non-invasive procedures, is leading to improvements in quality of life of women across all walks of life.
vivo continues to invest in and support major international sporting events, reaching new consumers and football fans across markets
vivo today announced that it has joined hands with one of the world’s biggest sporting events this year – FIFA Arab Cup Qatar 2021TM, from November 30 to December 18, to bring an unforgettable experience to football fans worldwide. As part of a six-year sponsorship agreement between vivo and FIFA, vivo has been the official smartphone sponsor of FIFA competitions since May 2017.
The collaboration provides vivo with a global platform to connect with international football fans and introduce its brand to a broader customer base. As a company that celebrates the ‘joy of humanity’, this is an excellent opportunity to showcase how innovative smartphone technology can capture the most exciting, emotional, and incredible moments.
A Big Step Forward in International Presence
The Middle East is vital to vivo’s global business. Since its 2019 debut in the Middle East, vivo’s focus and commitment have been making superb product experiences available to local customers. The company has seen rapid market share growth owing to its localized product and marketing strategies. Through launching well-performing lineups, including X series, V series, and Y series, vivo has become one of the most beloved smartphone brands in the region. Putting users at the center and constantly innovating to deliver pioneering smartphone technologies, vivo also invests heavily in R&D.
As the first FIFA pan-Arab tournament, FIFA Arab Cup Qatar 2021TM, is set to attract wide regional attention and beyond. Through the sponsorship, vivo looks to connect with and expand its widening customer base of over 400 million people worldwide.
“We are excited to connect with FIFA Arab Cup Qatar 2021TM fans, who are as passionate about the beautiful game as we are,” said Jet Xu, Head of Middle East Business, vivo. “By leveraging our collaboration with FIFA, we hope to bond with regional customers through the football spirit, and further establish vivo’s creative, joyful, and international brand image.”
Seize the Exciting Moment with the X70 series
Along with the tournament, vivo’s new flagship X70 series is going to be launched in the region in December. Co-engineered with ZEISS, a technology leader in the world of optics for 175 years, the X70 series has taken smartphone photography capabilities to a whole new level, making it the perfect companion for football fans. Boasting professional-level camera capabilities, the X70 series is the ideal partner to capture the best moments of the game.
The sponsorship of the FIFA Arab Cup Qatar 2021TM is a clear signal of vivo’s continuing expansion into international markets. vivo sees the FIFA Arab Cup Qatar 2021TM as an excellent opportunity to gain more international exposure and strengthen its position as a global brand. Looking ahead, vivo strives to grow internationally through creating immersive customer experiences and advancing its groundbreaking smartphone technology.
About vivo:
vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen*, design-driven value, user-orientation, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.
While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of 10 R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi’an, Taipei, Tokyo and San Diego, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. vivo has also set-up seven production bases (including brand-authorized manufacturing centers), across China, South- and Southeast Asia, and more regions, with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 50 countries and regions, and is loved by more than 400 million users worldwide.
*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.
