Hair Removal Business Plan

Executive Summary

Laser Dreams specializes in laser hair removal, electrolysis and microdermabrasion. We are a professional facility, providing state-of-the-art technology and superior quality service. The needs of our patients are our highest priority.

We provide F.D.A approved, gentle and effective hair removal at a fraction of the cost and time of other permanent hair removal methods. We specialize in difficult cases. Unwanted hair can now be treated quickly and effectively using the latest generation lasers.

The lasers of choice are the GentleLASE™ Plus and Lightsheer Diode, which are both FDA approved for “PERMANENT HAIR REDUCTION.” Both lasers give remarkable results that our customers can enjoy with the speed of light. Because both machines have superior cooling devices, the surface of the skin is cooled while the active hair follicles are destroyed.

Laser Dreams is located downtown in the Millman Building. The facility is quickly accessible to the 6,000+ urban professionals that Laser Dreams considers potential customers. Downtown Monroe has experience tremendous growth over the past five years. Many companies and professionals have returned to the downtown area.

Our customers love convenience. They are constantly looking for ways to squeeze more time out of the day. Laser Dreams’ location makes it possible to visit the facility and be back at your job in less than 30 minutes.

Joe Jackson and Allison Fremont, co-owners of Laser Dreams, believe that the location is its competitive advantage. Joe and Allison have both managed laser hair removal centers. They have over ten years of experience between them. They believe that the location will bring in the customer but only excellent customer service is going to keep them there and generate referrals.

1.1 Objectives

The objectivesLaser Dreams

• Exceed 60% of daily appointment times being filled by the end of the first year of operation.
• Achieve 50% of new customers from referrals by the end of the first year of operation.
• Increase sales by 15% by the end of the second year of operation.

1.2 Mission

The missionLaser Dreams

• Create a customer focused environment that promotes referrals.
• Promote the success of our clients in meeting their cosmetic goals.

Company Summary

Laser Dreams specializes in laser hair removal, electrolysis and microdermabrasion. We are a professional facility, providing state-of-the-art technology and superior quality service. We provide F.D.A approved, gentle and effective hair removal at a fraction of the cost and time of other permanent hair removal methods. The program will operate as a general partnership. Both Joe Jackson and Allison Fremont will manage the daily operation of Laser Dreams.

2.1 Company Ownership

Laser DreamsJoe Jackson

2.2 Start-up Summary

The start-up expenses for the Laser Dreams is focused primarily on equipment and treatment rooms. Joe and Allison will each invest $30,000. In addition, the facility will secure a $100,000 long-term loan.

2.3 Company Locations and Facilities

Laser Dreamsdowntown Monroe

Products and Services

Laser Dreams’ servicesproducts

Services

• Laser hair removal: A laser beam disables hair follicles. It is quick and total areas can be treated in a short time (five weeks) unlike electrolysis that takes months or years to permanently remove hair. One hour for larger areas: arms, back, and legs. Fifteen minutes for small areas: face, chin, lip, neck.
• Electrolysis: Thermolysis, Galvanic and the Blend are offered. Together with laser hair removal it offers a permanent solution to any hair left untreated by the laser, like gray, light blondes and some redheads.
• Waxing: Using only the finest waxes available (suitable for customer skin type) are used for temporary hair removal.

Products

• END-ZIT® : Welcome to the extraordinary world of END-ZIT® Blemish Drying Lotion and family of blemish control and oily skin care products! All products are dermatology tested and approved. By using the END-ZIT® Control Program of cleansing, toning, and treatment, you can eradicate those ghastly zits!
• END-ZIT® Blemish Drying Lotion: An extraordinary, medicated, skin-tone tinted drying lotion formula designed to conceal, while it heals and dries unsightly pimples. Amazingly, most blemish breakouts simply disappear after just a day or two of use.

Market Analysis Summary

Downtown Monroe has emerged from the recent recession to regain its position as the heart of the city. The growth has been fueled by the increased employment in the city’s high-technology companies. This has attracted a type of professional that is the target customer for Laser Dreams: professional women, ages 21-45.

Another target group are professional men who want excess hair removed. Joe and Allison are aware that these men may be uncomfortable visiting the facility so a side entrance has been setup with a small waiting room to accommodate any customer who wants privacy.

4.1 Market Segmentation

Laser Dreamstwo customer groups

• Urban professional women, ages 21-45;
• Urban professional men, ages 21-35.

Strategy and Implementation Summary

Laser Dreamsbeauty salons

5.1 Competitive Edge

The competitive advantage of Laser Dreams is location. Once we get them in, our advantage is the customer-focused environment we create. We know that each customer is a potential lead to another ten customers.

5.2 Sales Forecast

Laser Dreams anticipates that sales will be slow for the first and second month of operation, due to our “first treatment free” promotion. After that point, sales will increase as satisfied customers refer their friends. The following is the sales forecast for three years.

Personnel Plan

Joe Jackson has been the manager of both the BareAll Laser Center (two years) and the Laser Works (three years). His customer service skills are excellent. With both the BareAll and Laser Works, customer traffic increased by 15% each year.

Allison Fremont set up and managed the laser hair removal section of Maximum Beauty Salon for five years. She supervised another registered electrologist and managed customer relations. Under her leadership, sales grew by 10% each year.

Both Joe and Allison have the following certification and association memberships:

Registered Electrologists (R.E.)
Certified Clinical Electrologists (C.C.E.)
Society of Clinical and Medical Electrologists (S.C.M.E.)

Laser Dreams’ personnel will be the following:

• Joe Jackson;
• Allison Fremont;
• Receptionist/clerk (1).

Financial Plan

The following is the financial plan for Laser Dreams.

7.1 Break-even Analysis

The monthly break-even point is approximately $13,300.

7.2 Projected Cash Flow

The following table and chart highlights the projected cash flow for three years.

7.3 Projected Profit and Loss

The following table and charts highlight the projected profit and loss for three years.

7.4 Projected Balance Sheet

The following tablethe projected balance sheet

7.5 Business Ratios

Business ratiosIndustry profile ratios