The detrimental effects of low-quality, chemically-laden makeup on the skin are evident when such products are applied daily. Ingredients like parabens, silicones, and artificial fragrances can leave skin overly sensitive. As a result, many women have turned to DIY solutions, utilizing ingredients from their gardens or kitchens to create their own safe, natural makeup alternatives.
While these homemade solutions can be effective to some degree, they often fall short when it comes to wearing makeup for social events. Recognizing this gap, our team of makeup specialists, along with women passionate about natural beauty, took it upon themselves to develop aesthetically pleasing natural makeup. However, a troubling trend emerged where numerous brands began labeling their products as “clean” or “natural,” despite not adhering to these principles.
If you’ve landed here in search of genuinely clean makeup brands, you’re in luck. This guide presents a curated list of the top 12 brands that offer both clean and natural makeup products, designed to nourish your skin without necessitating any compromise on your appearance.
Let’s dive right in!
What Exactly Are Natural Clean Makeup Brands?
There is no universally accepted definition of “natural clean makeup,” which has led many brands to misuse these terms. The essence of clean makeup lies in its formulation using natural or plant-derived ingredients. Additionally, clean makeup should be devoid of harmful substances such as sulfates, synthetic fragrances, parabens, talc, artificial dyes, and preservatives.
Top Natural Clean Makeup Brands of 2023
Below is a compilation of the top 12 natural clean makeup brands, ranging from those established nearly two decades ago to newer entrants in the market.
#
Brand
Year Established
Country of Origin
Founders
Social Media Account
Followers
1.
100% Pure
2005
Napa, California
Susie, Ric Kostick, James
[100% Pure](https://www.100percentpure.com)
270K
2.
Zao Organics
2012
France
David Reccole, Philippe Donnat, Yvan Rouvier, and Salima Reccole
[Zao Organic Makeup UK](https://www.zaoorganic.com)
12.3K
3.
ILIA Beauty
2011
Canada
Sasha Plavsic
[ILIA](https://www.iliabeauty.com)
877K
4.
Well People
2008
Texas, USA
James Walker, Shirley Pinkson, and Dr. Renee Snyder
[Well People](https://wellpeople.com)
106K
5.
Lawless Beauty
2017
California, USA
Annie Lawless
[LAWLESS](https://lawlessbeauty.com)
114K
6.
Kosas Cosmetics
2015
California, USA
Sheena Yaitanes
[Kosas](https://kosas.com)
423K
7.
Lovinah Supernatural
2016
Nigeria
Joy Ekhtor
[LOVINAH](https://lovinah.com)
23.8K
8.
CODEX Labs
2018
Silicon Valley, California
Brandon Waselnuk
[Codex Labs](https://codexlabs.com)
38.9K
9.
Au Naturale Cosmetics
2012
USA
Ashley Prange
[Au Naturale Cosmetic](https://aunaturale.com)
44.7K
10.
Inika Organic Cosmetics
2007
Australia
Tony Rechtman
[Inika Organic Natural Beauty](https://inikaorganic.com)
121K
11.
Juice Beauty
2005
California
Karen Behnke
[Juice Beauty](https://juicebeauty.com)
381K
12.
RMS Beauty
2009
USA
Rose Marie Swift
[RMS Beauty Organic Beauty](https://rmsbeauty.com)
330K
1. 100% Pure
100% Pure is a pioneering makeup and skincare brand that harnesses the power of fruits, plants, and seed extracts, including essential oils, to create their richly pigmented products such as lip colors and cheek tints. Their extensive range also includes foundations, eyebrow gels, face powders, highlighters, and palettes.
All products are cruelty-free, vegan, and packaged in recyclable containers, aligning with their commitment to environmental sustainability. Enriched with essential vitamins and antioxidants, 100% Pure items promote naturally glowing and smooth skin. Remarkably, this brand is also budget-friendly.
2. Zao Organics
Originating from a friendship among four individuals who share a passion for nature and a commitment to using natural ingredients for youthful, smooth skin, Zao Organics emerged as a clean and eco-sustainable makeup brand.
Their vegan products, which are refillable
