Contents
- Top 10 Industries and Their Most Expensive Keywords
- From Clicks to Conversions
Written by
Published on
September 28, 2021
Read time
16 minute read
Thrive NewsOnline MarketingPPC...
There are different ways to determine a keyword’s value. But there’s one metric that tells you its value in dollars upfront: cost per click (CPC).
What is CPC? To review, it’s the amount you pay a publisher each time a user clicks on your ad on their site or in search results. Search giant Google is the biggest, most popular publisher to date offering pay-per-click (PPC) advertising options. To compete in the PPC space, you’d want to look into existing CPC data. This way, you can choose the most profitable keywords to target and still have control over your campaign budget.