In February 2024, Ulike co-branded with the popular IP Legend of Concubine Zhen Huan and launched a limited edition hair removal device gift box. This gift box not only perfectly integrates classical culture with modern technology, but also brings consumers a unique beauty experience.
Ulike's parent company by the Lai Group has advanced scientific and technological research and development strength and technology accumulation, in Shenzhen, China and Seoul, South Korea to set up two major international photoelectric beauty research centers; the formation of optics, radio frequency, clinical, safety, structure of the five laboratories, independently master the core technology in the field of beauty and body. Legend of Concubine Zhen Huan, as a classic TV series, has become a dream cooperation object for many brands because of its deep cultural heritage and wide influence. This time, Ulike co-branded with the popular IP Legend of Concubine Zhen Huan and launched a limited hair removal instrument gift box. It is not only an innovative attempt in the field of brand marketing, but also an exploration of the combination of traditional culture and modern technology.
The launch of Ulike x Legend of Concubine Zhen Huan limited hair removal instrument gift box, the brand hopes to cover both the story of Zhen Huan and Ulike's own tone, after several screening, set the tone in the flower elements. Ulike design team said that the designers corresponding to the creation of each character's flowers, which have a hidden dragon in the bush, the team combined with the IP side provided by the IP side of the dragon, and the design of the Ulike design team is not only an innovative attempt in the field of marketing, but also an exploration of the combination of traditional culture and modern technology. Ulike's design team said that the designers used the flowers corresponding to each character to create the gift box, in which there is a hidden dragon's body in the flowers.
Shortly after the release of the gift box, the market responded enthusiastically, with many consumers expressing their anticipation for this product that combines culture and technology. Discussions on social media about the Ulike x The Legend of Concubine Zhen Huan Limited Edition hair removal Instrument Gift Box were also extremely active, with netizens expressing their desire to get their hands on this limited edition product as soon as possible.
While doing its best to create professional products, reaching out to consumers with brand temperature, in-depth insight and care for female consumers is also the focus of Ulike Group's attention and strength. Taking the new co-branded gift box of Legend of Zhen Huan of sub-brand Ulike as an example, with this kind of product that fits the pain points and concerns of consumers, Yulai Group quickly builds up a professional and warm brand image in the hearts of consumers, which not only lays the foundation of the consumer population, the brand goodwill and trust, but also accelerates the socialized circle-breaking dissemination of the brand potential energy and feeds the industry.
