Cosmetic Lasers: Latest Trends in the Treatment Market

Featured image by BLACKDAY

Today, many women are turning to skin treatments with cosmetic lasers to brighten and tighten their skin. In fact, the shift toward this option is so massive that it has brought about a major upsurge in the market for treatments with cosmetic lasers. In this post, we take a look at these changes.

RELATED ARTICLE: SUPERCUTS FRANCHISING: NOW YOU CAN OWN YOUR OWN HAIR SALON

Beauty standards have radically changed. Today, many people feel their appearance must be Instagram-worthy. But hectic lifestyles doesn’t always allow for proper skin care. As a result, skin becomes prone to wrinkles, acne, blemishes, spots, and scars, dulling the overall tone. Therefore, more and more women have begun to adopt aesthetic cosmetics as a normal part of their daily routines.

Numerous skin care products are already positioned in the cosmetic market. However, only a narrow cohort of women find them useful. This leaves a lot of room for bringing about a shift in the way people perceive skin care.

Today, in fact, a large number of women are choosing a skin rejuvenation regimen that relies on treatment by cosmetic lasers. They understand that this is a proven way to tighten and brighten skin. This shift has brought about a significant change in the cosmetic lasers market. Consequently, companies operating in the cosmetic lasers market have witnessed a surge in profits.

It is important to understand that the term “cosmetic laser” is an umbrella term. For example, cosmetic laser devices include hair removal laser devices, skin lightening laser devices, and acne laser devices, among others.

Latest Trends Contribute to Market Growth

As women have begun to take their place in the workforce, they feel the need to look presentable and professional. This pressure, both internal and external, drives them toward being keenly aware of their appearance. Some might even say it has driven them toward more beauty consciousness. In addition, the growing influence of social media to look picture-perfect at all times encourages them to look beyond the obvious solutions of healthy diets and readily available cosmetic products.

Part of the reason for this is that most cosmetic products currently on the market must be applied regularly for months or even years. Other treatment methods can be invasive. But many women want faster, even instant, and less invasive results. Accordingly, cosmetic laser treatments have become more popular.

Cosmetic lasers have brought proven results. In many women they have even reversed aging of the skin. Therefore, increasing numbers of women have come to rely on cosmetic lasers to achieve faster, longer lasting results.

For example, according to a study by the American Society of Plastic Surgeons in 2018, technicians performed 594,266 laser skin resurfacing surgeries in the US that year alone. Additionally, there were also 1,077,490 laser hair removal surgeries and 217, 836 laser treatments related to leg veins performed in the US that year. Additionally, let’s compare those numbers to Vaughan laser hair removal treatments in a year, which is surprisingly high. We picked Vaughan since it has the highest ratio per capita according to the International Federation of Cosmetics.

Industry experts expect these numbers to increase even further because of the increasing demand for skin resurfacing. Besides, cosmetic laser treatments are faster and more convenient than their corresponding surgical procedures. This alone makes these procedures a more popular choice.

Surging Cases of PCOD Also Contribute to Growth in the Cosmetic Lasers Market

PCOD stands for polycystic ovarian disease, a disease in women which affects overall health. This disease, possibly stress-related, is caused by hormonal imbalance, and it can cause excess hair growth and acne.

In addition, men are also conscious of their appearance. This broadens the prospects for the cosmetic lasers treatment market.

Cosmetic Lasers Provide Non-Surgical Solutions for Facial and Body Contouring

Instead of face lifts or eyelid surgeries, some turn to cosmetic injections for sculpting facial features. Various filler injection methods are available for these purposes. Injections for eyelids help reduce puffiness and bags under the eyes, improving the appearance of the skin under the eye.

However, the pain of going under the needle turns some women against these non-surgical skin rejuvenation solutions. Additionally, many are concerned about using dermal fillers made with plastics. To make matters worse, unskilled practitioners can damage the facial features permanently. These disadvantages provide yet more reasons why more women are choosing cosmetic laser treatments. Many are finding that they prefer them over invasive surgical procedures and even some non-surgical solutions.

Basically, when women weigh the pros and cons of the various non-surgical solutions in the dermatology market, cosmetic laser treatment comes out as the winner.

Cosmetic Laser Companies Compete for the Top Spots with Innovation

The cosmetic laser treatment market is a semi-consolidated landscape with numerous players occupying the top spots in a variety of niches. The market is basically driven by companies with a well-established presence along with a strong product portfolio. However, given that more women are now demanding non-invasive and minimally invasive surgical procedures, the players have begun experimenting with different types of products.

They have also been expanding their geographic presence and strengthening their reach through various distribution channels. The top players operating in the cosmetic laser treatment market have relied on strengthening their base and product portfolio. Additionally, the more prominent players also leverage innovation to strengthen their position in the cosmetic laser treatment market.

The advent of tech-forward solutions in the cosmetic laser treatment market as well as procedure-specific cosmetic laser systems are likely to encourage more women to undergo cosmetic procedures. These procedures will likely include hair removal, skin tightening, acne reduction, and similar treatments.

Given the increasing trends toward using cosmetic lasers, the players operating in the cosmetic lasers treatment market are making the landscape competitive. Manufacturers are also coming up with novel lasers, such as energy-oriented aesthetic laser systems, thereby driving advancement in the market.

Take a Look at This Snapshot of Some Recent Developments

Significant players in the cosmetic lasers market include Aerolase, Solta Medical, Alma Lasers, Ltd., Syneron Medical Inc., Cutera, Inc., SharpLight Technologies, Synosure Medical Inc., El. En. SpA, Sciton, Inc., and Lumenis Ltd.

• In March 2018, Sensus Healthcare, Inc., announced the launch of Sensus Laser Systems. This is a multi-platform and cost-effective laser, which can be used for acne lesion correction, tattoo removal, large pore treatment, and more.
• Alma Lasers, in February 2019, announced that it had launched a novel device for hair removal known as Saprano Titanium.
• In July 2019, The Cynosure Division of Hologic, Inc. announced the release of two products for aesthetic treatment. They are SculpSure submental treatment and TempSure Firm handpiece.

Conclusion

If you’re interested in jumping into the expanding market for cosmetic laser treatments, now is the time to do so. However, be sure to research your local market well and develop a good business plan first.

RELATED ARTICLE: DO YOU HAVE A GOOD BUSINESS PLAN?

Featured image by nationan23 from Pixabay

A new year means new goals. Getting on track financially is probably at the top of your to-do list for 2021. Especially since 2020 threw so many of us off track when it comes to our finances. Crushing your financial growth goals means creating budgets, banking wisely, and protecting yourself online, among other things. So, if you’re ready to see your finances soar in 2021, take a look at these four tips to help get you and your business’s finances off to a good start.

1. Setting Goals for Financial Growth

Before you create a budget or try to learn to manage your finances effectively, you’ll need to set some financial goals. That means figuring out what it is you want financially. Do you want to buy a house? Invest for retirement? Save for your kid’s college fund? Create a financial snapshot that outlines what goals you have for your future. Then write them down in a notebook, on your computer or even in your phone. Be sure to include short-term, mid-term and long-term financial goals.

Make sure the goals you set are specific enough so that you know exactly what you need to do to work towards achieving them. For example, if one of your goals is to buy a house, get specific. Write down, “I want to buy a house in five years and have a down payment of $20,000.” Then, write down steps to take to reach that goal. For example, “Save $300 a month for five years.”

2. Create a Budget You Can Follow

Creating a budget means determining your monthly income and expenses so that you can save and invest the way you want to and reach your financial growth goals. The first step to creating a budget is to understand the budgeting process, which is:

• Figure out your after-tax income
• Choose a budgeting plan
• Track your progress
• Automate your savings
• Revisit your budget regularly (or as needed)

You could also try a simple budget like the 50/30/20 budget rule. So, that means you save 50 percent of your after-tax income for necessities, leaving 30 percent for wants and putting 20 percent toward savings and debt repayment.

RELATED ARTICLE: HOW TO MANAGE YOUR FINANCES IN UNCERTAIN TIMES

3. Get Identity Theft Protection

Once you’ve got everything in motion and you’re set up to start saving to reach your financial growth goal, it’s time to think about protecting your wealth. Identity theft protection can help you protect your newly acquired wealth by safeguarding your private and personal information when you shop online.

Identity theft monitoring programs like those offered by LifeLock are a worthwhile investment to make when it comes to reaching your financial goals. With people banking online now more than ever, it’s important to make sure your information is protected. Even better? Get started now with identity theft protection discounts offered by LifeLock.

4. Increase Your Income

The one surefire way to ensure you see financial growth is to increase your income. You can do that in a number of ways, including getting a side gig, asking for a raise, joining the gig economy (Shipt, InstaCart, DoorDash, UberEats, etc.). You can also try learning a new skill to get a better job.

Find something you’re good at or something that doesn’t take much effort or time and start earning your extra money to put toward reaching your financial goals. Figure out how much extra money you need to earn to reach your goals. Write it down and strive for it every single day.

Crushing Your Financial Goals in 2021

If you want to improve your financial growth in 2021, you have to take control of your finances by setting those financial goals, creating a budget, and sticking to it, getting identity theft protection, and increasing your income. So follow these guidelines to set yourself up for success in 2021.

RELATED ARTICLE: 3 LIFE MOMENTS THAT WILL CHANGE YOUR BUDGET

Featured image by Markus Spiske from Pexels

The Dow Jones Industrial Average (DJIA), also known as USA 30, is one of the most closely followed stock market indices globally. Interestingly, a significant percentage of the millions of people who follow USA 30 rarely understand how it works. Nor do they effectively trade its stocks.

Here is a comprehensive guide to help you understand the USA 30 index and trade those stocks.

A Deeper Look into Dow Jones and USA 30

USAUS

For example, as of August 2020, some of the companies that were included in the index included:

• Amgen
• Cisco Systems
• Apple Inc.
• American Express
• Boeing
• Chevron
• IBM
• McDonald’s

If you take a closer look at the companies included in the list, such as McDonald’s or Apple, you will realize that they have a wide presence in different markets across the globe. This implies that when you decide to trade USA 30 stocks, it provides wide exposure to the international markets. This can help to hedge against negative implications from a weak US economy.

At this point, it is important to also highlight that some criticism has been put forward against the index. One of them is related to the fact Dow Jones is a price-weighted index. This makes it different from other top indices, especially those that use market capitalization. With this in mind, we can assume that if Dow Jones used market capitalization, the index would have a significant difference.

Even with these concerns, it is important to point out that nothing makes stocks on Dow Jones inferior on the market simply because they are price-weighted. If you want to trade USA 30 stocks successfully, below is a summary of what you need.

Select a Good Broker

If you have not opened a brokerage account, it is paramount to select a respected one. This is a broker who can help to increase your chances of trading successfully. A good broker should have an easy-to-use platform that is easy to navigate. In other words, it should be simple for you to use the platform to select your preferred stocks and make deposits and withdrawals.

Furthermore, a good broker should have affordable transaction fees. This will allow you to keep the bulk of the profits you make when trading. You might want to compare different brokers to find one with affordable fees.

Comprehensively Research Your Preferred Stocks

After selecting a good broker, it is time to get down and buy stocks. There are many, but which ones do you choose? Indeed, even when dealing with USA 30, it is still important to decide the specific stocks to deal with. We suggest that you follow the USA 30 forecast to know the stocks that are likely to do well and invest in them.

In addition to USA 30 forecast, it is paramount also to follow the performance of individual companies. Pay special attention to their stocks over the last few months or even a couple of years. You might even consider roping in an expert to help you with a deeper analysis of the stock before making the final decision on what to trade.

Note that it is not advisable to invest all your money in just one stock. Instead, it would be best if you considered diversifying by combining the stocks with other types of assets, such as bonds and precious metals.

Determine How Much Money You Want to Invest in USA 30

Trading stockstrading stocks

After setting aside a budget, it is also prudent to ensure you only use a small portion of it for every trade. Consider committing something such as 2% of your account for every trade. For example, if you have a budget of $10,000, committing 2% per trade implies that no position you take will exceed $200.

Adopt a Good Trading Strategy

If you want to increase the chances of success when trading USA 30, it is also important to look for a good strategy. If you want to be a day trader, this implies that you open and close positions within a single trading day. You will also need to take a significant amount of time on the trading charts. This is because you will need to follow the price movement and take advantage of short price movements.

If you do not want to use a short trading strategy, such as scalping or day trading, consider adopting a long-term model like position trading. With the position trading method, your focus is not the small daily price movements but long-term trends that can take months or even years.

RELATED ARTICLE: DIVERSIFY YOUR INCOME WITH HOME-BASED INVESTING

Execute Your Trade

Now you have chosen a good broker, selected a budget, and picked a strategy. Therefore, it is time to place your trade.

Make sure to position your take profit at an appropriate position based on your analysis. For example, most traders use technical analysis to identify trends and determine where to position their take profit orders.

As you place your take profit order, you also need to use a stop loss. A stop loss order will protect your deposit if the price of the selected USA 30 stock goes against your prediction. Consider using resistance, support, or pivot to determine where to position your stop loss.

When you decide to trade USA 30, it is important to appreciate that knowledge is power. In addition to the above steps, you should try to gather as much information as possible about your selected stocks. This will increase your chances of making a profit. It is also important to follow USA 30 news, individual company reports, and the effect of important occurrences on the economy. All of this information will help you to understand their likely impact on the stocks you’re interested in.

Featured image by geralt from Pixabay

Out of all the ways to generate real estate income during the COVID-19 pandemic, the methods that will bring you the greatest returns are going to be long-term strategies. Even if you buy several good properties right now, you’re not going to see a real return on your investment for awhile.

Property investment is already a long-term game. However, since the economy isn’t currently growing, you won’t see returns for a long time.

Real estate expert Nonhlanhla Ayisela told the Daily Maverick that investors in South Africa need to stick it out for at least five to ten years to see a return. That’s a long time to wait, but the future of the economy is uncertain at this time. The situation is similar in the United States. Nobody knows exactly when the economy will recover.

If you’re willing to do things a little differently, here are some ways you can create long-term income from real estate during the pandemic.

1. Buy Shares in Companies that Own Real Estate

People have been selling real estate shares rapidly. Shares in companies that own offices, warehouses, and shopping malls have dropped significantly and are available for purchase at a discount. It’s a loss for those who had to sell their shares, but will be profitable for those just starting to buy the shares.

Just be aware that dividend payments may not be paid according to the usual schedule until there’s an indication of economic recovery on the horizon. That could take a year or more. However, the economy has to bounce back eventually.

2. Hire a Property Management Company

Hiring a property management company is an expense worth every penny. Think of property management like an asset that puts an entire team of people by your side to handle everything on your behalf. Your team will handle all legal issues, evictions, tenant screening, rent collection, repairs, and anything else your property requires. The benefits? More time, more freedom, less stress. This is especially important when handling long-term real estate.

For example, say you’re looking to buy multiple properties in Austin, Texas. You’ll benefit from hiring a property management company to take on your landlord duties. You can’t easily acquire multiple investment properties if you’re tied up sorting through applications, running background checks, collecting rent, and calling in repairs. So it makes sense to hand over those duties to the pros.

3. Buy Residential Property

Interest rates for residential mortgages are low right now, which means it’s a great time to buy residential property. Provided you have a steady stream of income that can withstand the effects of the economic shutdowns, buying residential property now can net you big returns in the near future as a long-term real estate investment.

When the economy does recover, interest rates will quickly rise. If you wait until the economy recovers to buy property, you could end up paying even more for the property because, by that time, most available properties will likely be owned by the banks due to foreclosures. You’ll likely have more competition in the future than you have now, so buy your residential property while interest rates are low.

RELATED ARTICLE: INVESTING IN REAL ESTATE: 5 POINTS TO STUDY FIRST

4. Slow Down on Investing in Foreign Real Estate Investment Trusts (REITs)

Foreign REITsrent payments

5. Rent Long-Term Real Estate Properties by the Room

Most landlords don’t rent properties by the room unless they’re considered college or university housing. However, times are tough for many people and rooms are all some people can afford.

Say you have a three-bedroom single-family home that normally rents for $1,800 per month. You can rent each room to separate individuals for $800 per month and net $2,400 in rent. Each person renting a room will be paying less per month than they would be otherwise and you’ll be making a profit.

Stay Focused on Your Long-Term Goals

No matter what investment strategies you embrace during this pandemic, stay focused on your long-term real estate goals. Don’t dump your investments too soon just because the economy is taking a while to recover. Real estate profit won’t snowball overnight in normal circumstances, so you’ll need extra patience during this pandemic.

RELATED ARTICLE: REMOTE WORK: HOW IT AFFECTS THE HOUSING INDUSTRY

Featured image by aelitta

It is imperative to create a deep network of key individuals in your business to succeed as an executive today. We talked to the former CEO of Polycom Inc., Andrew Miller, to learn how he manages to create a powerful and valuable network.

Network Within Your Company

First, Miller gave us his insight into why he interacts with people in his organization at all stages and manufacturing areas. He claims that knowing what is going on at each of these levels allows him to more effectively direct his business.

Speaking and communicating with these individuals, he says, gives him important insights. Otherwise, he would not completely understand or be aware of various aspects of the operation. These ties help Miller to see what his business is doing well. Also, they show him what needs change and what corrections he needs to make.

Determine Your Why

You will get the most benefit out of every networking opportunity by determining your specific purpose. If you can’t determine your specific goal, then identify how someone else can help you reach your goals. Learn this tailored strategy and network with those who are most profitable for you. Then you will begin to establish a dynamic community. Importantly, this invaluable network will help you accomplish your company’s objectives.

RELATED ARTICLE: HOW BENCHMARKING CAN HELP YOUR ORGANIZATION CRUSH THE COMPETITION

Be Helpful

While establishing networking connections, you should first establish a mutually beneficial relationship. To this end, be authentic in your relationships. Also, offer your services when initially connecting. Show you are interested in their goals as much as your own. Accordingly, you will both enjoy a long-term and more fulfilling partnership.

RELATED ARTICLE: HOW TO IMPROVE YOUR NETWORKING APPROACH

Leverage LinkedIn by Networking with People You Know

Miller suggests utilizing LinkedIn by connecting with people you know. Be sure to include friends and colleagues who are able to speak to your work ethic and who you are as an individual. As you build your network within LinkedIn, utilize the “People You May Know” feature to expand your connections. Look for individuals who went to the same school you did. Also, look for others who work in related positions or industries in your area.

Sharing your experiences and ideas through LinkedIn is also valuable. A brilliant way to launch a dialogue with fellow CEO’s or colleagues is to share a brief video interview you have completed or a recent article you have posted. Also include any related hashtags. From your network, you will gain multiple insights and viewpoints. These may also encourage other experts to contact you specifically for your services.

RELATED ARTICLE: BUSY ENTREPRENEURS STAY AHEAD WITH ORGANIZATIONAL TIPS

Conclusion

Networking, with a little experience and perseverance, will help you engage with significant individuals and roles more efficiently. Take a few social risks and you will be met with incredible new relationships and opportunities.

Featured image by Řaj Vaishnaw from Pexels

While this post mainly addresses the needs of job-seekers, its advice is applicable to business owners as well. Which of your vendors, perhaps, might appreciate receiving a thank you email from you? Which of your clients? Your investors? Expressions of gratitude are never out of place and always welcome.

RELATED ARTICLE: ANDREW MILLER’S ADVICE TO CEO’S: NETWORK TO HELP YOUR BUSINESS

Businesses are continually looking for high-quality employees. They want people who are serious about working for their company, people who want to help the company succeed. However, many employers say that finding qualified workers is difficult.

On the other hand, job-seekers often find it difficult to find just the right position. Once you’ve been asked to attend an interview, you should do everything possible to impress the interviewer. You don’t want to miss this opportunity since doing so could result in your missing out on a great opportunity.

With few jobs available, you need to take full advantage of the opportunities that come your way. With that being said, you should think about sending a thank you email after the interview has ended.

Ending the Interview

First and foremost, you should know that the interview doesn’t end when you leave the office. The interview is a major component of the hiring process but it isn’t the only step. You’ll want to do what you can to show the HR representative that you’re serious about getting the job. Show them not only that you want the job but also that you are more qualified.

So don’t stop when the interview has ended. There are ways to boost your chances afterward. One of those ways is to send the hiring manager a thank you email within a day after the interview.

Don’t stop after the interview ends, because somebody else might not. If someone else sends a thank you letter and you don’t, you just might lose the job to that person.

About Thank You Emails

You can learn more about thank you emails by visiting Algrim.co. Thank you emails are straightforward and uncomplicated. After the interview has ended, you’ll want to thank the HR representative for taking time out of their day to sit down with you.

You’ll want to thank them for listening to everything you had to say. And you’ll want to thank them for giving you the chance. The thank you email helps you achieve these goals. On top of that, you can use the email to remind the individual about your credentials and qualifications.

Don’t ramble on during your thank you email. Instead, keep it concise and get straight to the point. It is best to keep the email to one or two paragraphs. Anything longer would be going overboard.

How a Thank You Email Helps

Sending a thank you email will prove to be hugely beneficial. With this email, you’ll be able to tell the interviewer that you sincerely care about getting the job. You’ll also be able to tell them more about your credentials and experience.

Sending a thank you email is a quick, convenient, and free way to boost your chances of getting the job. Your email will remind the hiring manager about you. Use it to recap your qualifications quickly and succinctly. Above all, don’t miss this opportunity. You might not get another one.

So remember: Send a thank you email promptly to improve your chances of getting the job.

Tips for Writing Thank You Emails

When it comes down to it, you have to keep your thank you emails brief. You don’t want to create a hassle for the interviewer since this may create problems. If you take up too much of their time, your email might annoy them. They might not even read it at all.

So be concise. You should get to the point as quickly as possible. Again, it is best to write one or two paragraphs. You’ll want to start by thanking the representative for their time and giving you a chance.

Then, you’ll want to tell them more about you and your qualifications. Let them know you’re interested in getting the job. Do this and your chances of being selected will increase significantly.

Boosting Your Chances with an Email After the Interview

At the end of the day, it can be difficult to find a good job these days. You shouldn’t let this stop you, though.

When you get the opportunity for an interview, take full advantage of it. To do that, you should prepare for the interview before you go, then send a thank you email afterward. This combination can boost your chances.

Remember, if you want to beat the competition and get the job, sending a thank you email is a must.

/ Business, Careers, Entrepreneurs, Ideas, Opportunity, Productivity, Running Your Business, Technology

Featured image by Bruno Marques Designer from Pixabay

Hosting business meetings, especially these days, can be rather difficult. You only have a limited amount of time to get your point across, and sometimes the audience may not be particularly engaged.

RELATED ARTICLE: HOW TO EFFICIENTLY SHARE COMPANY KNOWLEDGE

If you don’t prepare properly, you’ll find that your meetings are just wasting time rather than accomplishing what you want them to. So, with that in mind, here are some tips you can use to make the most of your next business meeting.

Have a Clear Goal and Agenda for Every Business meeting

The first thing you need to do is decide on the goal and agenda for that meeting. If you don’t have a clear direction as to what you want to talk about, the meeting will quickly go off the rails. You should have a specific goal in mind for each meeting. Also, have an understanding ahead of time the steps that will lead you to reach that goal.

For example, let’s say the goal of your business meeting is to improve your marketing strategy. By the end of the meeting, you want to have a clear plan in place for how your marketing team can move forward. One of your agenda steps may be to analyze past marketing campaigns. Another might be to brainstorm new ideas. Having this in writing, and letting other meeting participants know the goal beforehand, will help to get everyone in the right mindset.

Plan Business Meetings Ahead of Time

Another key ingredient is planning your business meetings ahead of time. You need time to set an agenda and make sure that everyone who needs to attend can make it. If you try to schedule your meeting at the last minute, some people will not be able to attend. Moreover, those who do may not come prepared. Give your team members as much warning as you can to have the most effective meeting possible. If the meeting is far in the future, send out a reminder a few days beforehand to ensure no one forgets.

Delegate Segments of the Meeting

If the business meeting is covering a big topic, you likely won’t want to do all of the talking. A more effective method is to delegate parts of the meeting to others. This will allow each person to fully focus on a smaller aspect of the agenda and explain it to everyone else.

Going back to the previous example, you could have one person discuss the past results of your email marketing strategy, while another person covers your social media marketing. This strategy gets more people involved and keeps them engaged throughout the meeting.

Make Your Business Meetings Fun

You may be having a business meeting that is voluntary, but you would still like as many people as possible to come. In this situation, it can make sense to try to add some fun to your meeting. This strategy works for all kinds of meetings, not just in the business world.

According to Ardent, a property management company in Atlanta, you can increase attendance at HOA meetings by making it fun. “It may be gimmicky, but it works on some people. Also, giving away cool and fun prizes brings feelings of joy and excitement to the meeting.”

Have a Clear Way to Communicate

Communication is harder lately. Many of us are not able to have business meetings in person. This means we need to find another way to communicate.

For your meeting to be effective, you need to rely on technology to make this possible. You should explore video and phone conferencing options before you set up the meeting, to ensure they are viable for your situation. You may also need to allow some time for other participants to get the software. The last thing you want is to run into technical difficulties on the day of your meeting, so work out all the bugs beforehand.

RELATED ARTICLE: CONFERENCE CALLS AND CARTOONS: LEADING A NEW TEAM REMOTELY

Take Notes

Finally, you or someone else should take notes during the meeting. You’ll want to write down what was discussed, ideas that come up, problems mentioned, and anything else of importance. These notes will come in handy after the meeting when everyone is planning out the next steps. You may also have some people who missed the meeting, who can then use the notes to catch up. Another option is to record the meeting so that there is a complete record of it later.

RELATED ARTICLE: TAP INTO THE MARKET FOR POST-CORONA BUSINESS COACHING

Don’t Waste Your Meetings

Time is precious, so don’t waste any of it during your business meetings. With a little preparation, you can make each minute of your meetings have a purpose and get everyone back to work sooner. Try out different strategies for running your meetings, see what works, and then adapt going forward.

Marketing for real estate agents can be tough in such a competitive market. Learn the best marketing tactics as an agent to seal the deal on every property.

Marketing can be overwhelming in every industry, but with the current housing market skyrocketing, you as a real estate agent need to learn how to stand out and get homeowners to choose you!

You may be asking yourself where you should start because you have heard that you need to master every marketing concept in order to be successful. The truth is you don’t have to be at a mastery level, you just need to get started, be consistent, and show confidence!

Before you start applying these marketing strategies, be sure to take a look at The Importance of Market Research. This will help you to define your target market and easily gather local demographic data to make sure you aren’t wasting your marketing budget!

Marketing Musts for Real Estate Agents

Website

First things

Whether you choose to DIY your site or outsource it, here’s what you need on your real estate website.

• About page – including career achievements first then add details about your personal life
• Portfolio – showcase your current home listings
• Events page – make a calendar with a list of open houses
• Contact form – people need a way to get in touch with you
• Social Media Links – lead them to your business social profiles
• Lead Magnet – Come up with an idea for free to get people on your email list
• Blog – Relative, helpful articles for your audience that also help you to rank on Google

Social Media Profiles

You don’t have to master every platform because that’s impossible. The most beneficial platforms to be on to get in front of potential clients is Facebook and Instagram. For professional networking you should have a Linked In profile.

In order to be successful on any social media channel, you need to be consistent with posting. I know you’re thinking but how can I do that when I’m so busy? Or I don’t know what to post! Here are tons of social media ideas for real estate agents! This list is huge and you can build out a content calendar for a WHOLE month in just a couple of hours!

Facebook Ads

Once you have your website up and running you can start building out your Facebook Ads. There are a number of ways to target your audience so be sure to take advantage of that!

Don’t know where to start with Ads? Check out Facebook Ads for Real Estate Agents! We created this just for you to help you easily build campaigns that will get you in front of your ideal customer!

Email Marketing

If social media were to stop today, do you have a list built that will keep you afloat? If Google decides to demote your website, can your people still find you?

This is why you need an email list. These are YOUR people. Statistics show that people who are on your email list are more likely to purchase from you. Not to mention the ROI is HUGE! Email marketing yields 3800% when it comes to your return on investment!

Keep your customers up to date on the newest listings, open houses, your success, testimonials, events, and helpful tips as a homeowner or renter.

Direct Mail

Sometimes this can be somewhat costly and eat up most of your marketing budget. Look at what competitors are doing. If they aren’t sending out mailers, this may be your way into a different audience. However, if your budget doesn’t allow for this, go with social media ads or Google Ads.

Google Ads

Google Adsreal estate marketing

For example, someone searches your name or company. They see your Google Ad, but they want to check out your Facebook page. So they head to Facebook, then make contact with you. Guess what? You just got a potential client for FREE but used Google to be found.

Before starting Google Ads, be sure to set up your Google My Business profile first and completely fill out all of the information.

Business Cards

This one seems obvious, but you wouldn’t believe the number of agents who never have cards on them! You can design your own and go through Vistaprint and get these relatively cheap when compared to other marketing costs.

There you have it! 6 useful and important marketing strategies for real estate agents! We would love your feedback! Which marketing tactic has been most useful for building your business?

Pin

/ Business, Careers, Opportunity, Productivity, Running Your Business, Technology

Featured image by fauxels from Pexels

Are you applying for a position as a data analyst? Or are you a hiring manager for one of these positions? Either way, this is a post that could be important for you. This is because we offer here ten questions interviewers frequently ask during data analytics interviews. Additionally, we provide insights on each question.

RELATED ARTICLE: BIG DATA SOLUTIONS: 7 FEATURES PROVIDERS SHOULD OFFER SMALL BUSINESSES

The era we live in is characterized by a massive generation and flow of data. Data, after being transformed, is given meaning and context to become information. Information, in turn, becomes useful knowledge for decision-making.

Data is critical to the operation of any organization. In fact, it has become indispensable in solving business problems and exploring opportunities. Therefore, data analytics, the process of analyzing raw data to extract valuable information, is important to businesses in several ways. For example:

• It helps managers and business owners make better, more informed strategic decisions.
• Data analytics helps identify problems.
• It helps to establish and/or improve business processes for more efficient operations and better productivity.
• Businesses use data analysis to build customer relations. It helps marketers and business owners better understand consumer trends and behavior. In turn, this helps them to design products that meet consumers’ needs.
• Data analytics also helps businesses better understand the market and their competition.

RELATED ARTICLE: COMPETITIOR ANALYSIS GUIDE FOR SMALL BUSINESSES

However, to make the most of data, a business needs a qualified data analyst. This is someone who has studied a data analytics course. Further, this person has gained skills and practical experience by working on data analytics projects.

Basically, given the place of data in organizations, the demand for seasoned data analysts, engineers, and scientists continues to rise.

Frequently Asked Data Analytics Interview Questions

Part of getting your dream job in this field is acing the interview. But interviews can make you anxious. Nonetheless, with good preparation, you should have nothing to worry about.

Be sure to prepare a comprehensive portfolio about projects you have handled before you go to the interview. Also, make sure you have the skills a data analyst should have. In addition, be sure you have a good understanding of the more popular analytics tools.

To help you prepare for your next interview, here are 10 data analytics questions an interviewer might ask you, along with information about each one.

1. What is data sampling and what are the steps sampling involves?

Data samplingdata analysts

• Identify and define your target population.
• Develop a sampling frame.
• Select a sampling method.
• Decide which sample size you will use.
• Collect data for your sample.

2. What is data cleansing? What are the best data cleansing practices?

When data is collected and put together from different sources, the data set is bound to have duplicate, incorrect, incomplete, mislabeled, or corrupted data. Data cleansing is the process by which analysts identify such data and either fix or remove it. This process improves the quality of the data set.

Data cleaning follows five best practices, including:

• Come up with a data quality plan to help you set expectations. Include the KPI’s and standard operating procedures you will use to track, measure, and ensure data quality. This helps you identify and address the causes of inconsistencies in your data set.
• Convert all data into the same standard format before feeding it into the system. Standardizing data at the point of entry makes the data cleaning process more manageable. This is because you will have fewer errors to deal with. For instance, ensure that all numerical values have a standard measurement unit, such as meters or kilograms.
• Verify/validate data accuracy. This is an important step to re-check the accuracy of data. Sometimes you can do this in real time. This step ensures that data conforms to the rules and constraints you have put in place.
• Identify and eliminate duplicates from your data set. This is because duplicate data prevents effective data analysis. Importantly, it is one of the main causes of bad reporting. The presence of duplicate data in a data set means that the data set is inaccurate and unhealthy.
• Completeness of a data set means that you have all the data you require for analysis and business intelligence. You ensure completeness of a data set by reviewing the source. Then you can find and fill in the missing data.

RELATED ARTICLE: LOG MANAGEMENT ESSENTIALS: 6 THINGS YOU MUST DO

3. Explain the data validation methods used in data analytics

• Field level validation, as the term implies, happens in each field as the user makes entries. In essence, the user corrects errors as they make entries. For instance, the user is careful not to enter a numeric value in the name field.
• Form level validation ensures that all mandatory fields in an online form are filled before the user can save and submit a form. If any errors are highlighted in the form, the user will not be able to submit until they are corrected.
• Data saving validation is commonly used where there are multiple data entry forms. In this method, the user is allowed to first save the current records before leaving the page.
• The search criteria validation technique is used where the user enters multiple search criteria in a form. Then, it allows the user to save the search. Next, relevant results that match the search terms are returned.
• Range validation is mostly used for numeric values where the values entered fall within the specified range.

4. What is the difference between data mining and data profiling?

Data miningdata mining

Unlike data mining, which focuses on data clusters, data profiling focuses on analyzing individual attributes of data sets. Analysts use data profiling to establish data quality and consistency. Profiling also helps users to understand the data they are using in their projects. Additionally, it helps them to extract useful knowledge from the attributes they are analyzing. Then, if there are quality problems during profiling, they know to conduct more data cleansing.

5. Explain univariate, bivariate, and multivariate analysis

Thesestatistical analysis techniques

Univariate analysis is a statistical analysis technique in which the data has only one variable. The purpose of univariate analysis is to describe data and find hidden patterns in it.

Bivariate analysis analyzes two variables, such as X and Y, to determine the empirical relationship between them. It will find out if there is an association between two variables. Additionally, it allows the analyst to determine how strong the association is.

Multivariate analysis determines the relationship between more than two variables, usually a dependent variable and multiple independent variables.

6. What is KNN imputation and why is it used to determine missing numbers?

KNN, refers to the K-nearest neighbor algorithm. This is a data mining algorithm analysts use to match a point they call “k” with its closest neighbors. They use this technique for pattern recognition and statistical estimation in classification and regression analyses.

KNN works on the principle that similar data points will be closer to each other. It determines missing numbers and calculates them using the distance function.

7. How does a data analyst address missing or corrupt values?

An analyst has several options in dealing with such values. For instance, these include:

• Detect the missing/corrupt values using techniques like single imputation and deletion.
• Develop a validation report to give information about the missing values.
• Examine the corrupt values and determine their validity.
• Replace the missing or corrupt values with a validation code.

8. Name popular statistical techniques used for data analysis

• Simplex algorithm
• Imputation
• Bayesian method
• Spatial and cluster techniques
• Outliers detection

9. What is the difference between variance and covariance?

Variance and covariance are two statistical analysis techniques. Variance measures the dispersion of data around its mean value. Covariance, on the other hand, is a measure of the relationship between two random variables as they change together.

10. What is “normal distribution”?

Also known as Bell or Gaussian curve, normal distribution is a probability function. It describes how values of a variable are distributed. The distribution is usually symmetric and will indicate how values differ in means and standard deviations.

Use This Guide to Help You Study for Your Data Analytics Interview

There are many questions an interviewer might ask in your interview for a data analyst position. However, the questions they ask will depend on several factors. For instance, they will ask different questions depending on the job level you’re applying for, whether entry, intermediate, or advanced level. Their questions will also vary with the industry and your experience.

Still, during the interview, an interviewer is likely to ask you one, two, or several of the questions we have listed in this article. So take your time, use this article, and prepare well. This is because your answers to these questions will be the first thing prospective employers will evaluate as they conduct the interview.