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Finding the best products to sell on Amazon FBA and reliable suppliers are the two most crucial aspects of enjoying long-lasting business success when selling on this marketplace.
But, finding profitable products to sell isn’t that easy. There are many things to consider such as the wholesale price, MOQs, suppliers, shipping costs, etc. All of these things will shape your profit margin and determine if the product you’re selling is worth it.
So, how to decide what to sell? What to look for when choosing winning products? And, what are the most popular product categories in 2023?
Let’s see!
20 Best Products to Sell on Amazon FBA
First thingsAmazon sellers
1. Trail Camera
First, we have trail cameras which have enjoyed a pretty much consistent demand for the last five years. And, according to the data of Jungle Scout, they still remain a great product idea for Amazon FBA sellers.
However, beware that although trail cameras are in high demand, they’re also a highly competitive product to sell.
So, think of ways to differentiate your brand from the competition such as private labeling your own line of trail cameras and improving on their features or design.
Key Features
- Wholesale price – $20 – $60
- MOQ – 1 or 2 pieces
- Average Amazon FBA price – $112
- Average monthly sales – 84
- Difficulty – High demand/High competition
2. Laser Hair Removal
Personal care is among the most popular categories on Amazon, and laser hair removal tools are definitely best-sellers. They’ve been in steady demand growth for the last five years.
The best thing about this product idea is that laser hair removal tools are in high demand yet still enjoy low competition. This is a niche that might give you just enough space to start and succeed as a new brand.
Key Features
- Wholesale price – $20 – $50
- MOQ – 10 pieces/50 pieces
- Average Amazon FBA price – $170
- Average monthly sales – 845
- Difficulty – High demand/Low competition
3. Cordless Drill
The next great Amazon FBA product
Cordless drills come with many different variations, strengths, qualities, add-ons, and price ranges. So, you can definitely find something that suits your business model.
However, these drills are a pretty saturated niche on Amazon in terms of sellers since Jungle Scout shows that they’re a high competition niche.
Key Features
- Wholesale price – $15 – $50
- MOQ – 1 piece or 1 set
- Average Amazon FBA price – $86
- Average monthly sales – 1,421
- Difficulty – High demand/High competition
4. Dog Water Bottle
Pet supplies are almost always in steady demand, especially evergreen essentials like dog water bottles. Somewhere at the beginning of 2021, the demand for dog water bottles skyrocketed and it’s consistent ever since.
However, dog water bottles don’t have such a great profit margin since they’re a more low-ticket product. Plus, they have high competition.
One way to stick out and be profitable selling dog water bottles is finding good wholesale pet supplies manufacturers or an agent who will help you private label and brand your bottles.
Finding a great angle or adding a feature that was missing in previous models are some things to consider if you wish to give your product a fresh spin.
Key Features
- Wholesale price – $2 – $5
- MOQ – 10 pieces/50 pieces/100 pieces
- Average Amazon FBA price – $16
- Average monthly sales – 1,593
- Difficulty – High demand/High competition
5. Dog Carrier
On the subject of pet supplies, our fifth product idea on this list is a dog carrier. This is another evergreen product that can only go up.
The number of models and variants you can choose is overwhelming. From dog backpacks to soft carriers and solid plastic transporters suitable for plane travel – sellers on Amazon offer absolutely everything you can imagine.
Understandably, this popularity means that the product is not just in high demand, but is really competitive as well.
Key Features
- Wholesale price – $5 – $15
- MOQ – varies (10, 50, 100, 500 pieces, etc.)
- Average Amazon FBA price – $55
- Average monthly sales – 1,928
- Difficulty – High demand/High competition
6. Waterproof Pants
Waterproof pantsyear
For the best profit margins, you can use a product sourcing agent in China to help you work with manufacturers and private-label waterproof pants at the best prices. Buying from Alibaba for Amazon FBA is also another option.
Key Features
- Wholesale price – $10 – $20
- MOQ – 3 pieces/100 pieces
- Average Amazon FBA price – $38
- Average monthly sales – 1,958
- Difficulty – High demand/High competition
7. Eye Massager
Our next product that sells incredibly well on Amazon is an eye massager. If you look through the data for the last five years, you’ll notice that eye massagers are in steady growth.
Perhaps eye massagers work so well due to their almost ideal (mid-range) pricing as well as the possibility to private label, add value, and differentiate.
Key Features
- Wholesale price – $10 – $25
- MOQ – 2 pieces
- Average Amazon FBA price – $66
- Average monthly sales – 2,006
- Difficulty – High demand/High competition
8. Bamboo Drawer Organizer
The eighth product idea that sells really well on Amazon is a Bamboo drawer organizer. These come in all shapes, sizes, and compartments.
Plus, you can put a pretty solid markup on this product’s retail price since it can cost less than $3 to buy it wholesale.
Key Features
- Wholesale price – $2 – $8
- MOQ – 100, 300, or 500 pieces
- Average Amazon FBA price – $28
- Average monthly sales – 2,013
- Difficulty – High demand/High competition
9. Flameless Candles
Some consider flameless candles to be a seasonal product with sales skyrocketing around December. Although this is true, you might not have realized that flameless candles have a pretty steady demand throughout the rest of the year as well.
You can find flameless candles for less than a dollar if you buy in bulk from China or platforms like Alibaba. This gives you a solid profit margin even if we consider your FBA costs.
But, note that candles are a pretty saturated category, so your best bet is to find private label candle manufacturers and design a new product together.
Key Features
- Wholesale price – $0.20 – $5
- MOQ – 500+ pieces
- Average Amazon FBA price – $20
- Average monthly sales – 2,369
- Difficulty – n/a
10. Dog Slow Feeder Bowl
Slow feeder bowlsconstant demand
Slow feeders are recommended for dogs or cats that struggle to lose weight or eat too quickly. Plus, price-wise, they’re on the low end and very affordable.
All in all, these slow feeder bowls are a great product idea to test the waters or even build a brand around.
Key Features
- Wholesale price – $1 – $3
- MOQ – 20/50/100 pieces
- Average Amazon FBA price – $15
- Average monthly sales – 2,558
- Difficulty – High demand/High competition
11. Seat Cushion
Next, we have seat cushions, another great mid-ticket product you can sell on Amazon FBA. Seat cushions are sometimes a luxury, but often a necessity especially with back problems and conditions like sciatica.
When you look at the Google Trends report below, you can see that the interest in seat cushions has remained steady and unaffected by seasons or trends throughout the last five years.
That makes seat cushions a great evergreen product for dropshipping or private labeling.
Key Features
- Wholesale price – $3 – $7
- MOQ – 10/50/100 pieces
- Average Amazon FBA price – $33
- Average monthly sales – 2,613
- Difficulty – High demand/High competition
12. Back Cushion
Our next product idea for Amazon FBA sellers is a back cushion. These can come alone or in a set with a seat cushion.
Similarly to seat cushions, back cushions have also enjoyed a consistent demand over the last five years minimum. However, don’t forget that it’s a highly competitive and saturated niche, so you have to find a unique selling angle or brand your products.
Key Features
- Wholesale price – $4 – $8
- MOQ – 50/100/500 pieces
- Average Amazon FBA price – $34
- Average monthly sales – 2,737
- Difficulty – High demand/High competition
13. Spin Mop and Bucket
Spin mopbucket cleaning systems
In 2021, they enjoy a stable and consistent demand all year long. Plus, they have an ideal mid-range pricing, making them easy to buy and resell.
However, note that a spin mop and bucket can be an extremely saturated and very generic product. To stand out from your competitors, you need a different angle, a more high-tech solution, or an added feature that the rest don’t have.
Key Features
- Wholesale price – $2 – $10
- MOQ – 10/25/50 sets
- Average Amazon FBA price – $49
- Average monthly sales – 2,866
- Difficulty – High demand/High competition
14. Portable Blender
The demand for portable blenders is definitely not a surprise. And, it’s not a new product, we know that. However, it’s still very much in demand (we listen to data)!
The best thing about selling portable blenders is private labeling them. They have a great wholesale price, allowing you to set a solid profit margin on a branded product.
Key Features
- Wholesale price – $2 – $15
- MOQ – low (2/10/25/50 pieces)
- Average Amazon FBA price – $37
- Average monthly sales – 2,887
- Difficulty – High demand/High competition
15. Vegetable Chopper
Our next product idea for Amazon FBA sellers is vegetable choppers (those 8-in-1 or 10-in-1 tools with blades for everything)! These choppers have had a pretty steady demand over the last few years, so they’re a pretty safe bet.
The average price for a good quality vegetable chopper can go up to $50 or more. So, although this is a highly saturated product category, it still gives you a lot of space for improving features, design, or quality and setting a good profit margin.
Key Features
- Wholesale price – $2 – $6
- MOQ – 10/20/100 pieces
- Average Amazon FBA price – $46
- Average monthly sales – 2,992
- Difficulty – High demand/High competition
16. Charger Station
The next product on this list is charger stations. They’ve been in demand several years back but really skyrocketed in popularity from 2020 on.
You can find all types of charging stations, docks, or mats, for different devices including Apple, Samsung, smartwatches, etc. Plus, they come in all shapes, sizes, colors, and designs.
However, note that smart home devices, chargers, and other tech gadgets are all very saturated. So, you’ll have to try extra hard to optimize your product listing and offer a unique spin to it.
Key Features
- Wholesale price – $5 – $14
- MOQ – 1/10/50/100 pieces
- Average Amazon FBA price – $32
- Average monthly sales – 3,305
- Difficulty – High demand/High competition
17. Lunch Box
Lunch boxes are a very stable and evergreen product idea with constant demand over the last few years (and longer). And, the data of Jungle Scout and Google Trends both reflect that.
However, lunch boxes have become more sophisticated, better designed, and with more features (leak-proof, cooling, heating, etc.). So, this is a great niche for private labeling and adding value to an already-existing winner!
Key Features
- Wholesale price – $1 – $10
- MOQ – varying (10/50/500 pieces)
- Average Amazon FBA price – $21
- Average monthly sales – 3,907
- Difficulty – High demand/High competition
18. Short Wedding Dress
The next trending items on Amazon are short wedding dresses. And, according to Google Trends data, short wedding dresses have been constantly in demand for the last five years. So, it’s definitely a product trend that’s staying.
On the flip side, you’ll always have a lot of competition in apparel and clothing, especially short dresses which belong to the women’s apparel category.
Key Features
- Wholesale price – $5 – $20
- MOQ – 1 piece
- Average Amazon FBA price – $51
- Average monthly sales – 4,297
- Difficulty – High demand/High competition
19. Neck Massager
Our next winning producta consistent demand
And, for some reason, this demand always skyrockets around December. It could be that winter weather causes more neck problems, or people are simply buying neck massagers as gifts.
The price range of neck massagers is also ideal, ranging from $30 to $50. But, like all other good products, this one is also saturated, so we recommend private labeling.
Key Features
- Wholesale price – $5 – $20
- MOQ – low (1/3/5 pieces)
- Average Amazon FBA price – $51
- Average monthly sales – 4,411
- Difficulty – High demand/High competition
20. Shapewear
Finally, our last winning product for Amazon FBA sellers is shapewear. According to Jungle Scout data, shapewear gets close to 8,000 average monthly sales.
Although shapewear is a saturated sub-niche, you can still set a good profit margin if you buy wholesale from China. A good product sourcing agent can help you find manufacturers and develop your own brand of shapewear.
Key Features
- Wholesale price – $2 – $8
- MOQ – low (1/2/5 pieces)
- Average Amazon FBA price – $25
- Average monthly sales – 7,793
- Difficulty – High demand/High competition
How to Stand Out in a Competitive Amazon Niche?
The demands for these products are on steady or upward trends. But most of them are also with high competition.
Luckily, there are several things you can do to differentiate your brand and find a competitive edge:
- Find a better supplier and resell the product at a lower price.
- Check out product reviews, identify weaknesses, and private label a better one.
- Choose a specialized sub-niche within the same product category.
- Find out the reason behind the trend and develop a new trending product.
- Use Amazon research tools such as Jungle Scout or Helium 10 to research niches in Amazon’s product database.
- Optimize your product listing with the right keywords – product title, description, images, etc. (this will help buyers find your product easier).
- Work with a sourcing company that offers product branding and product development to help you create a unique product.
FAQs about the Best Amazon FBA Products
As always, let’s go over the most frequently asked questions about how to find products to sell on Amazon FBA.
Where to Buy Products to Sell on Amazon FBA?
To find products to sell on Amazon, you have several options:
- B2B marketplaces for wholesale purchases like Alibaba
- Product sourcing agents like Niche
- Visiting trade fairs in China
- Googling your product name + suppliers
All of these are great options. Which one you decide to choose depends on your business model, service needs, and budget.
Check out this 2023 product sourcing guide for more ideas.
What Is Amazon’s Most Profitable Product?
It’s difficult to point out one single product that’s the most profitable on Amazon since this largely depends on the sourcing price and markup you put on top. However, the “Handmade” product category has the best average profit margin of 32%, followed by CD % vinyl (27%), apps and games (25%), etc.
What Are the Top Selling Products on Amazon?
Above, we’ve listed some of the best-selling products on Amazon. For example: trail camera, laser hair removal, cordless drill, dog water bottle, dog carrier, waterproof pants, eye massager, bamboo drawer organizer, flameless candles, dog slow feeder bowl, seat cushion, etc.
Scroll up to see the entire list.
How Much Does the Average Person Make on Amazon FBA?
We looked at recent Jungle Scout data, and got the following numbers (monthly sales):
- < $500 – 22% of Amazon sellers
- $501 – $1,000 – 13% of Amazon sellers
- $1,001 – $5,000 – 27% of Amazon sellers
- $5,001 – $10,000 – 13% of Amazon sellers
- $10,001 – $25,000 – 10% of Amazon sellers
- $25,001 – $50,000 – 8% of Amazon sellers
- $50,001 – $100,000 – 4% of Amazon sellers
- $100,001 – $250,000 – 1% of Amazon sellers
- n/a – 3% of Amazon sellers
How Much Does It Cost to Start FBA?
To start selling on Amazon and use their FBA program, you’ll have the following costs:
- Individual plan ($0.99 per sold unit) or professional plan – $39.99 (with no charge per unit)
- Referral fee – 8 to 20% depending on the product type
- Fulfillment fees (FBA fees) – according to size and weight (you can see all FBA prices here)
- Inventory storage fees – from $0.75 per cubic foot to $2.40 per cubic foot (depends on size and season)
To Wrap It Up
Hopefully, we’ve managed to give you some product ideas to sell on Amazon FBA.
However, please do not forget that it’s less about the product and more about the supplier in question. No matter what product you choose, you need a reliable supplier who can keep up with your demand and scale at your pace.
We here at Niche are industry-leading product sourcing agents in China and we’ve been working with Amazon FBA sellers for years. We can help you buy wholesale products from China and ship them to your FBA warehouses.
Lastly, we sincerely hope this list will help you find products to sell on Amazon FBA. If you need help finding products, use our free quote service today and check what we can do without any risks.
