Winter is the time to wear a great sweater for fashion, for comfort, for warmth–not to cover up what’s lurking underneath.
Let’s face it: While many of us are trying to lose those stubborn holiday pounds or counting calories to get that perfect bod in time for summer, we often forget the importance of a consistent waxing regiment.
Though you may not be hitting the beach for another few months, that smooth, sexy feeling you get from a fresh wax is perfect for hitting the sheets with your sweetie or simply feeling good about your own body.
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“You may not be worried about your bathing suit, but you're always in your birthday suit,” said Waxing the City of Madison co-owner Humberto Wispe.
“Consistent waxing helps to keep your skin in good condition and exfoliated,” Wispe said. “It is easy to just say it’s winter, I’m covered in clothes anyway. But the reality is you are just starting again from ground zero with your skin and hair follicles. A person who waxes on a regular basis has less dry skin build up, and their hair begins to thin making extraction easier.”
Wax for them, Wax for you...Waxing is for Everyone!
The owners of Waxing the City in Madison believe waxing is a lifestyle, not a luxury. You can keep your skin looking beautiful and maintain a silky smooth feeling all year with the studios convenient downtown location and professional staff.
“There are a lot of people that wax two to three times a year, and it can be uncomfortable,” Wispe said. “It has to become a regiment. The benefits are so obvious. You’re smoother, exfoliated, you look younger. The greatest skin benefits come from waxing regularly.”
The studio’s trained Cerologists use a proprietary blend of soft wax made in Spain exclusively for Waxing the City and special body mapping techniques to make your experience more comfortable. The wax shrink-wraps around the hair so it easily lifts from your skin–all while soothing, exfoliating and softening.
Wispe and his wife, Joy O’Meara, have worked tirelessly to make Waxing the City a welcoming environment for both men and women.
“The aesthetic of the studio is meant to make men and women comfortable,” Wispe said. “Brick walls, wood floors, even the packaging of the products is not super feminine, but its not masculine. Joe Schmo feels just as comfortable as Betty Boop coming in here.”
Let your sweetheart keep you warm this winter—not the hair on your body.
Waxing the City in Madison is now offering a special bundle for winter waxers, which Wispe has dubbed a “Kit to a Successful Valentine’s Day.”
For $100, you get a Brazilian wax, “hanky panky” underwear and a “Bundle of Joy” gift, including a sugar scrub, pair of exfoliating gloves and a relaxing bath bomb. Available through Valentines Day.
To make an appointment, call Waxing the City at 973-845-9700 or visit http://studios.waxingthecity.com/ll/US/NJ/Madison/25-Main-Street.
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