Veet hair removal cream undergoes its biggest reformulation
Veet Pure range undergoes rigorous product testing with Indian women to cater to their needs
The latest innovation will offer an elevated sensorial experience, catering to the modern young
woman of today looking for easy, effective and pain free hair removal at home
Includes natural extracts of Cucumber, Aloe Vera and Grapeseed Oil
National, July 27, 2022: Veet, the world leader in depilatory products undergoes its biggest
reformulation in hair removal creams with the launch of Veet Pure. The all-new dermatologically
tested range is aimed to elevate consumers hair removal experience. Veet Pure includes natural
extracts of Cucumber, Aloe Vera and Grapeseed Oil, with a simplified formula that caters to the
changing needs of modern women, offering a superior, efficient and pain free solution for hair removal
at home.
With the new range, Veet is also addressing the unpleasant odour users have experienced with hair
removal creams, enhancing their sensorial experience with fresh fragrances and long lasting smooth and
moisturised skin. Marked as the next big thing in hair removal category, Veet Pure is formulated for,
and tested amongst Indian women catering to their tastes and preferences. 93% of the Indian women
who tried Veet Pure hair removal creams in a home user test format liked the new hair removal range.
Commenting on the launch, Mr. Dilen Gandhi, Regional Marketing Director, South Asia Health &
Nutrition, Reckitt, said, Veet has been womens preferred choice for superior, effective and easy to use
hair depilation solutions at home. We continue to monitor and ensure that we elevate our product
offerings catering to the evolving needs of our consumers. Our new improved Veet Pure range with its
carefully curated formula is looking to disrupt consumer experience when using hair removal creams
beyond reasonable doubt. To ensure that we live up to our promise, we tested the new product with
Indian women to ensure that we make their hair removal experience pleasant.
The new campaign film featuring Sarah Ali Khan establishes Veet Pure as the Next Big Thing in hair
removal, celebrating women irrespective of their skin colour, ethnicity, hair type and style.
Bobby Pawar, Chairman and Chief Creative Officer, Havas Group India, said, An exciting change in the
hair removal cream formulation has been due for long. For a generation that is always seeking the next
big and new thing in all walks of life, it was time that someone brought about a clutter breaking product
in the hair depilation category. That is when the Veet brand decided to sit up and take notice of what the
consumers want, which led to this new formulation in the form of Veet Pure. To launch this new product
that caters to all skin types, we conceptualized a film that draws parallels on how this new and improved
formulation was much needed in the category. What makes this communication that much more
meaningful and interesting is a popular face like Sara Ali Khan pushing the message, while driving
awareness around the brand.
This exhibition will highlight Industrial Manufacturing as well as Green Vehicle & Smart Mobility
New Delhi, 27 th July, 2022 Ace Exhibitions a leading exhibition company based out of New
delhihas trusted to bestow its PR mandate to an outgrown and well-known communication
agency, Adgcraft. Ace Exhibitions organises an international event, The India Industrial
Manufacturing Mega Expo and Mega Green Vehicle & Smart Mobility Show on 7th-9th
September at PragatiMaidan, New Delhi, where eminent Industrial exhibitors, as well as
business buyers, would be present. On this platform, the prominent industry leaders will
showcase their latest products, innovations, and future technologies in the view of the general
public.
As a part of the mandate, Adgcraft will be the official PR partner for the nationwide event Mega
Expo 2022 with the remarks of aiding strategic solutions for communications management and
proposing ideas for the betterment of this exhibition as well. Adgcraft as a communication
agency is amenable to presenting brand broadening, solutions for unanticipated situations, and
magnifying the organisations position.
Anupreet Singh Jaggi, Business Head, Ace exhibition, expressed his views on the mandate,
This country requires a boost for the MSME sector, and we hope to contribute to Indias
growing MSME industry through this exhibition, and having Adgcraft as a communication
partner for Mega Expo 2022 will help us achieve that goal more efficiently.
With a warm judgement, Mr. Abhinay Kumar Singh, Managing Director, Adgcraft said,
MSME is a sector that is always growing but also requires everyones attention; I applaud ACE
Exhibitions and Mr. Anupreet Singh for doing such amazing work to help this sector. The
Adgcraft family is very excited to share the best media approaches for Ace Exhibitions Mega
Expo 2022.
Mega Expo 2022 as an international platform covers outspread shows across the manufacturing
ecosystem which will be handled under the banner of Adgcraft and their supervision. Adgcraft
has offices in Noida and Lucknow. The agency managed 50+ brands in one year from multiple
sectors, such as startups, lifestyle, health, logistics, real estate, fin-tech, education, travel,
hospitality,Entertainment etc.
