If you are a medspa owner looking to learn the best marketing tips to make your business successful, this is where your search ends.
The global spa industry is growing rapidly because of more patient awareness and easy access to the latest aesthetic procedures than ever before. It’s interesting to see that there’s a special demand for chemical peel services, with its market expected to grow by about 3.1 billion dollars by 2026.
Higher demand for chemical peel services means there’s a bigger opportunity for you to grow your medspa business, but it also means you’ll face more competition. Read this blog to learn some of the best medspa marketing tips to make your business successful.
First, Let’s Look At Some Of The Reasons Why Chemical Peel Procedures Are So Popular.
- More people are motivated by minimally invasive and non-invasive aesthetic procedures such as chemical peel, laser hair removal, and facial rejuvenation.
- These techniques encourage speedy recovery for patients.
- They minimize the incidences of postoperative complications, such as adhesions, pain, and scarring.
- More medspas are offering a wide range of payment plans to their patients to make the procedures easily accessible to all.
- Most medspas leverage the power of social media to influence and inform users about the benefits of chemical peel, their advanced services, and other updates.
Top 5 Marketing Tips To Make Your Medspa Business Successful.
1.Market To Your Current Patients.
According to Dr. Michael Fiorillo, catering to your current patients is the most effective form of marketing. It makes sense to promote your chemical peel services to your existing patients, who already trust you.
Your loyal patients are your biggest assets, who won’t need convincing to try your chemical peel service alongside the other services they are already taking. Additionally, they can bring in more patients by promoting your medspa within their network, helping create more demand for your chemical peel services.
2. Use A Multichannel Marketing Approach.
It is best to not rely on one marketing channel, such as email alone, to promote your medspa and your chemical peel services. Commit to a multichannel marketing approach to digitally surround your patients.
A multichannel marketing approach ensures your message gets across to your recipients in one way or another. The more people learn about your medspa business, the more leads will show interest, and the more conversions can happen.
3.Be More Mobile-Friendly.
Did you know that 97% of U.S. adults own a smartphone and that a vast majority use it to access Facebook and other social media networks? Don’t forget that there’s text messaging as well.
Pew Research’s study shows that 98% of text messages on mobile phones are opened by the receivers, which is nearly five times more than email messages.
Shorter marketing messages are critical in promoting your chemical peel services because mobile users don’t like to scroll through page after page. Rather, they prefer seeing visual content, like images, videos, and animation.
Make sure your content is optimized for mobile devices to improve customer response to your medspa services.
4. Follow Up On Your Leads.
The effort you put into marketing can get wasted if you don’t respond quickly to your existing or potential patient’s quer
For instance, marketing tools like Practina can help you to run social media ads and instantly connect with the leads interested in your chemical peel services. But, this is where your work begins. You must follow up on your leads to get them to walk into your medspa clinic and hire your services.
5.Don’t Burn A Hole In Your Pocket.
Most medspas either spend their budget on an expensive marketing agency or relegate the duties to their staff. Both the strategies are ineffective in most cases and fail to deliver realistic returns on your investments.
Fortunately, many social media marketing tools can automatically create and publish posts to your multiple accounts every day to keep up user engagement.
A user-friendly and low-cost system like Practina can manage your social media marketing on its own while you take care of your medspa patients.
Moving Forward
Optimize your medspa social media marketing strategy and try out the tips shared above to enjoy the best results for your medspa business. You need to create a storyline around the benefits of chemical peel and how easily accessible your services are to all.
The Practina app can help you realize your expectations of making your medspa business successful.
