"Top 12 Eco-Friendly Makeup Brands for 2023: A Guide to Natural Beauty"

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The detrimental effects of low-quality, chemically-laden makeup on the skin are evident when such products are applied daily. Ingredients like parabens, silicones, and artificial fragrances can leave skin overly sensitive. As a result, many women have turned to DIY solutions, utilizing ingredients from their gardens or kitchens to create their own safe, natural makeup alternatives.

While these homemade solutions can be effective to some degree, they often fall short when it comes to wearing makeup for social events. Recognizing this gap, our team of makeup specialists, along with women passionate about natural beauty, took it upon themselves to develop aesthetically pleasing natural makeup. However, a troubling trend emerged where numerous brands began labeling their products as “clean” or “natural,” despite not adhering to these principles.

If you’ve landed here in search of genuinely clean makeup brands, you’re in luck. This guide presents a curated list of the top 12 brands that offer both clean and natural makeup products, designed to nourish your skin without necessitating any compromise on your appearance.

Let’s dive right in!

What Exactly Are Natural Clean Makeup Brands?

There is no universally accepted definition of “natural clean makeup,” which has led many brands to misuse these terms. The essence of clean makeup lies in its formulation using natural or plant-derived ingredients. Additionally, clean makeup should be devoid of harmful substances such as sulfates, synthetic fragrances, parabens, talc, artificial dyes, and preservatives.

Top Natural Clean Makeup Brands of 2023

Below is a compilation of the top 12 natural clean makeup brands, ranging from those established nearly two decades ago to newer entrants in the market.

#

Brand

Year Established

Country of Origin

Founders

Social Media Account

Followers

1.

100% Pure

2005

Napa, California

Susie, Ric Kostick, James

[100% Pure](https://www.100percentpure.com)

270K

2.

Zao Organics

2012

France

David Reccole, Philippe Donnat, Yvan Rouvier, and Salima Reccole

[Zao Organic Makeup UK](https://www.zaoorganic.com)

12.3K

3.

ILIA Beauty

2011

Canada

Sasha Plavsic

[ILIA](https://www.iliabeauty.com)

877K

4.

Well People

2008

Texas, USA

James Walker, Shirley Pinkson, and Dr. Renee Snyder

[Well People](https://wellpeople.com)

106K

5.

Lawless Beauty

2017

California, USA

Annie Lawless

[LAWLESS](https://lawlessbeauty.com)

114K

6.

Kosas Cosmetics

2015

California, USA

Sheena Yaitanes

[Kosas](https://kosas.com)

423K

7.

Lovinah Supernatural

2016

Nigeria

Joy Ekhtor

[LOVINAH](https://lovinah.com)

23.8K

8.

CODEX Labs

2018

Silicon Valley, California

Brandon Waselnuk

[Codex Labs](https://codexlabs.com)

38.9K

9.

Au Naturale Cosmetics

2012

USA

Ashley Prange

[Au Naturale Cosmetic](https://aunaturale.com)

44.7K

10.

Inika Organic Cosmetics

2007

Australia

Tony Rechtman

[Inika Organic Natural Beauty](https://inikaorganic.com)

121K

11.

Juice Beauty

2005

California

Karen Behnke

[Juice Beauty](https://juicebeauty.com)

381K

12.

RMS Beauty

2009

USA

Rose Marie Swift

[RMS Beauty Organic Beauty](https://rmsbeauty.com)

330K

1. 100% Pure

100% Pure is a pioneering makeup and skincare brand that harnesses the power of fruits, plants, and seed extracts, including essential oils, to create their richly pigmented products such as lip colors and cheek tints. Their extensive range also includes foundations, eyebrow gels, face powders, highlighters, and palettes.

All products are cruelty-free, vegan, and packaged in recyclable containers, aligning with their commitment to environmental sustainability. Enriched with essential vitamins and antioxidants, 100% Pure items promote naturally glowing and smooth skin. Remarkably, this brand is also budget-friendly.

2. Zao Organics

Originating from a friendship among four individuals who share a passion for nature and a commitment to using natural ingredients for youthful, smooth skin, Zao Organics emerged as a clean and eco-sustainable makeup brand.

Their vegan products, which are refillable

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