Poosh Releases 12 Days of Pooshmas Advent Calendar With Social Media Campaign: What to Know

Kourtney Kardashian Barker’s Poosh is counting down to Christmas with a 12 Days of Pooshmas advent calendar, with plans to unveil the final gift from its curation of style and wellness products on Tuesday through a social media campaign.

The lineup includes Ulike’s Air 3 IPL hair removal device ($329); BiotySpa’s Body Sculpt Kit ($135), featuring shower gels and body oils; Visp’s Elixir Mixer blender ($88); Anima Mundi Apothecary’s Golden Sun Milk herbal supplement ($32); an Oura Ring ($499); Free People puffer coat ($198) and fleece jacket ($148); Eberjey pajamas ($138); Blueair’s Blue Pure 411i Max filter ($135); JBL Authentics 300 speaker system ($399); Cozy Earth bath robe ($136) and towels ($96); Staub cast iron pot set ($149), and more.

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The brand is bundling the full collection, wrapped in sustainable gift packaging, on poosh.com.

Poosh launched in April 2019 as a lifestyle website that included a mix of editorial content along with a curation of products from affiliate partners. “The modern woman, in my opinion, is somebody who cares about the planet, cares about what we’re putting in our bodies from the inside out, and just doing our best without feeling judged for not being perfect,” Kardashian Barker previously told WWD. “Just because we care about those things or want to be eating healthy or living a certain lifestyle, you can still be cool and sexy and have it all. I don’t want it to feel judgmental, just really like a conversation.”

One month later, Poosh collaborated with Vital Proteins on co-branded collagen-based products.

Kardashian Barker moved further into the business of wellness last year with the launch of Lemme, which released its third supplement product in October — Lemma Mama, a prenatal vitamin intended to support the immune system during preconception, pregnancy and postpartum.

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