How many Google Categories are there?
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Google categories are specific industry or business types that Google uses to organise and display search results. When a user searches for a particular service or product, Google uses these categories to match the user’s search intent with relevant business listings.
By selecting the appropriate Google categories for your business (check our list below), you increase the chances of appearing in the search results when potential customers search for your products or services.
Moreover, by selecting multiple categories, you expand your online reach and target a broader audience. For instance, if you are a coffee shop that also offers breakfast, you should not only select the category “Coffee Shop,” but also “Breakfast Restaurant.” This way, you can attract customers searching for either a coffee shop or a breakfast restaurant.
Another advantage of using multiple Google categories is that it improves your ranking on Google’s search results page. Google’s algorithm considers several factors when ranking businesses in search results, including the number of categories selected. The more categories you select, the more relevant your business appears to Google, which increases your chances of ranking higher in search results.
Furthermore, using multiple Google categories allows you to highlight different aspects of your business. For example, if you’re a bakery that specialises in gluten-free desserts, you should select the category “Bakery” and “Gluten-Free Restaurant” to attract customers searching for both. By selecting the appropriate categories, you can showcase the unique aspects of your business, making it easier for potential customers to find you.
Do Google Categories vary by country?
Yes, Google categories can vary depending on the country and region in which you live and work. Google tries to offer relevant categories that are specific to each country or region, taking into consideration the local market and industry standards. For example, some categories may be more popular in one country than in another.
Therefore, when creating a Google Business Profile, it’s important to select the appropriate categories based on the country or region in which your business operates. Google will automatically suggest categories based on your business’s location and industry, but you should also take the time to review and select the most relevant categories for your business.
It’s also important to note that while some categories may be available in multiple countries, others may be specific to a particular region. Therefore, it’s crucial to ensure that the categories you select are available in the country or region in which you want to promote your business.
Here are four examples of Google categories that are different in the US from the UK:
Gas Station vs. Petrol Station – In the US, a common category for businesses that sell fuel is “Gas Station,” while in the UK, the common term is “Petrol Station.”
Drugstore vs. Chemist – In the US, businesses that sell prescription medications, over-the-counter drugs, and other health-related products are commonly referred to as “Drugstores,” while in the UK, the common term is “Chemist.”
Convenience Store vs. Corner Shop – In the US, businesses that sell a variety of convenience items, such as snacks, beverages, and household goods, are commonly referred to as “Convenience Stores,” while in the UK, they are commonly referred to as “Corner Shops.”
Movie Theater vs. Cinema – In the US, businesses that show movies in a theater setting are commonly referred to as “Movie Theaters,” while in the UK, the common term is “Cinema.”
The differences in these categories highlight the nuances in language and culture between the US and the UK. When creating a Google Business Profile, businesses should take these differences into account and choose the appropriate categories based on the country or region in which they operate. By selecting the correct categories, businesses can increase their visibility in search results and reach more potential customers.
Google's Full List of Categories
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