By Daily Mail Reporter
Updated: 16:14 EDT, 23 June 2011
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A nine-year-old girl is made to have her eyebrows waxed in the name of beauty as mothers push their daughters to ever greater extremes in the competitive world of child pageants.
Chloe, nine, from Forney in Texas, can be seen screwing her face up in shock and pain as she undergoes the procedure in a professional salon in preparation for a contest.
While the child braces herself to be plucked and preened, her mother Jamie hovers over her and nods approvingly.
The event appeared on television last night, on the latest episode of hit reality show Toddlers and Tiaras.
Jamie, who works full time in beauty pageants, explained that she was giving her daughter a makeover to stand a better chance of taking home a crown from a pageant in Oklahoma.
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In an attempt to justify her decision to wax the youngster's brows, Jamie told the cameras: 'A little bit of pain to win a better title? She'll take it all day long.'
She added: 'If it would come down to facial beauty alone, she doesn't have that particular look that a lot of judges are looking for.
'She does have brown eyes with the dirty blonde hair. It doesn't stand out like a beautiful red-head or a blonde-haired, blue-eyed child.'
Before her eyebrows were waxed, Chloe's wispy blonde hair was coated in highlights by a stylist. The girl was pictured sitting with her mother reading celebrity magazines as the the bleach took effect.
Then beautician Nataya Newsom stepped in.
As the first wax strip is ripped from the child's brow she looks shocked and clutches her inflamed eyes.
Chloe said afterwards: 'It was pretty bad.'
Jamie is also seen providing her daughter with temporary veneers for her teeth, to hide what she refers to as a 'jack-o-lantern' smile.
She said: 'I call her my little jack-o-lantern because right now some teeth are all the way down, some aren't, some are completely missing.
'Having your teeth look good does of course make a difference on stage.'
Chloe added: 'I like wearing my flipper so I don't look like a jack-o-lantern. I'm not going to be a jack-o-lantern for Halloween because jack-o-lanterns are fat.'
In other disturbing footage from the series, one mother, Elicia, is filmed attempting to spray tan her four-year-old daughter, Hallee, in preparation for the Oklahoma pageant.
The child, from Siloam Springs in Arkansas, is seen wailing as she stands in the bath and braces herself for the treatment.
She screams: 'Mama, it's going to be cold, I don't like to be tanned.'
Unable to persuade her daughter to comply, Elicia said: 'She is four and her mood will change at the drop of a hat. If she doesn't want to get tanned then we're not going to.'
Hallee, who was dressed as Little Bo Peep for the pageant, went on to take home the prize for best costume.
Chloe was crowned the 'Ultimate Grand Supreme' winner for her polished performance and skimpy Daisy Duke-inspired outfit.
VIDEO: WATCH CHLOE GET HER EYEBROWS WAXED HERE
