Every second, there are almost 50,000 unique searches on Google. With that much traffic, itâs crucial to establish your plastic surgery practice as an online authority. By using social media, search engine optimization, and paid search strategies, youâll be able to climb to the top of Googleâs rankings in short order.
Tips for Social Media
Utilize âAudience Insightâ on Facebook
As of March 31, 2015, there are 1.44 billion monthly active users on Facebook, making it the platform with the largest audience for your advertisements. With Audience Insight, Facebook helps you sort through your targeted demographics in order to understand the kind of content that is popular among them.
Use targeted Facebook ads
If you use targeted Facebook ads, you can choose what kind of Facebook users will see your microdermabrasion advertisements. Not only can you sort your audience by age, location, and gender, but you can also target them according to their relationship status, whether they have children, and their personal interests. Facebook fan-building campaigns are also effective in making patients and customers into fans.
Tag and post about local events and businesses
If you want to maximize your visibility, youâll have to post outside of your practice. By sharing posts about local events and businesses, youâll increase your presence in the community. Your potential clients will start to follow and share your content if your page is a reliable source for interesting information.
Tips for Search Engine Optimization
Research Longer Keywords
A short keyword like âchemical peelsâ is a competitive keyword, which means a lot of practices will be using it. Try to find a longer keyword that your audience will search for, like âchemical peel for rough skin in NJ.â
Host Webinars
Live Internet events boost your SEO rankings because they keep your audience on your website for a long time. Set up some demonstrative or informational webinars that prove your expertise while optimizing your search results.
Make Your Site Mobile-Friendly
More and more people use their phones and tablets, rather than a computer, to browse the Internet. A mobile-friendly website will ensure that the information on your website is accessible to everyone. In fact, mobile website traffic for our plastic surgery clientsâ websites averaged 48.6 percent. And that doesnât include tablet traffic; it is purely mobile.
Another way to pump up your plastic surgery website is to use natural content on your practiceâs website. Find out about how medical marketing is making the switch to natural content.
Tips for Paid Search
Post LotsInformation
By having a wealth of information on your landing page about topics that are relevant to your practiceâsuch as eyelid surgeryâyou ensure that your potential client gets the knowledge they desire. When this happens, theyâll stay on your page longer, and their trust in your expertise will grow.
Invest in High-Quality Video Production
Potential clients will seek out videos demonstrating a procedure before they schedule an appointment for one. If your practice has a high-quality video demonstration of laser hair removal, 79 percent of the potential clients who watch it will visit your website. In addition to videos, other types of content can help attract patients searching online for your practice. Find out the four ways to drive conversions in the medical industry.
Have Your Contact Information Readily Available
The content you make available on your website is meant to inspire more people to come to your practice. Having your contact information readily available increases the chance that potential clients will call your site, visit it, or save it for later.
Implementing these tips will get your plastic surgery practice trending in no time!
