Men have been leaving hilarious reviews of agony and ecstasy for a male hair removal product online .
While debate rages over women and their hair removal choices , Veet for Men has cornered the market for defuzzing blokes.
But the reaction from many blokes on Amazon's product page has gone past the usual 'star rating' level and entered a newly-comic territory, with frank and often painful comments which offer a graphic view of the user's experience.
It should be noted that Veet state that it "can be used on the arms, chest, legs, back, shoulders, and around your briefs, but not on the face, scalp, genital, or perianal areas".
Out of 938 reviews, it's got an average rating of 4.3 stars, so it must be doing something right.
User Andrew wrote: "Being a loose cannon who does not play by the rules the first thing I did was ignore the warning and smear this all over my k*** and b*******.
"The b******* I knew and loved are gone now. In their place is a maroon coloured bag of agony which sends stabs of pain up my body every time it grazes against my thigh or an article of clothing.
"I am suffering so that you don't have to. Heed my lesson."
He did admit that he gave it a five star review because it did remove hair as it was supposed to.
Another customer, the Cantakerous Tiger wrote: "I like the clean shaven look down in my gentleman's log cabin, so for the past few years I've used a shaver. However the hair keeps growing back... so I decided to get to the root of the problem and purchased this product.
"Probably the first thing you will notice after using this product is the pain. Although as a man I lack the required experience, I'm going to estimate that using this product is at least eleven times more painful than childbirth.
"Imagine sticking a rusty razor blade into your favourite eye, before tying your hands behind your back. Then imagine that you use the entrenched razor blade to slice open a raw onion. All the while being butt naked.
"This product is slightly more painful than that."
But still worth a three star rating.
Recent reviewer Robin announced that it "Made me vote UKIP!", explaining: "Invaluable aid in keeping my buttocks smooth, which has in turn allowed me to keep my mind clear."
Earlier this year, Rowan King said: "My once loved c*** and b******* are no longer in their rightful place.
"The thing that has replaced it a smooth bag of leather containing fire, Hades, Satan and acid.
"Roughly five minutes after applying a sensation never felt before started brewing around my genitalia.
"Being concerned... I decided to inspect. What I found was a sizzling, red space hopper throbbing where my prized man bits once proudly stood.
"However, it does what it says on the tin, which is to essentially remove hair permanently, and after seven months not even a single celled micro-organism can live in this barren and inhabitable wasteland of my crotch, let alone hair so for that reason I give it the 5/5."