From board games & waxing strips to hair trimmers, Indians flock to e-commerce websites to buy 'non-essentials'

ulike air 10

Ulike Air 10

$399.00 $279.00

Apparel, including t-shirts accounted for nearly 40 per cent of the products being ordered.

Indians are buying anything but 'essentials' during lockdown.
Indians are buying anything but 'essentials' during lockdown.

NEW DELHIroti makers

The survey by e-commerce company Snapdeal noted that there has been a whopping "24 times" increase in the number of products being added to customers' shopping carts and wishlists, since the nationwide lockdown began on March 25.

"On average, buyers had nine items in their carts and wishlist," it said, adding that the price of these products range anything between Rs 68 to Rs 18,200.

Unlike most online shopping portals that had temporarily stopped taking orders for non-essential items owing to the restrictions imposed during the lockdown, Snapdeal continued to receive and accept orders for all kinds of products, promising to ship them as soon as the restrictions are lifted.

Four days after allowing e-commerce firms to also deliver non-essential items such as electronic goods and readymade garments, the government on April 19 said sale of non-essential items will continue to be prohibited during the lockdown period which last week got extended till May 3.

Apparel, including t-shirts, bermuda shorts and lounge wear, accounted for nearly 40 per cent of the products being ordered, emerging as the clear favourite in the colossal non-essential category.

"Reflecting the current lifestyle of users, casual wear items like track pants and nightwear products including top and pyjama sets and nighties figured high on shopping lists.

"Open sandals and flip flops priced between Rs 300 - 900 were another popular pick with buyers," said the survey.

The current state of affairs have also given rise to a new category of products — work from home essentials, which have turned out to be a major attraction with customers.
The current state of affairs have also given rise to a new category of products — work from home essentials, which have turned out to be a major attraction with customers.

With salons and parlours shut, it is no surprise that "personal grooming products" are also high in demand at the time, followed closely by "household products".

You Might Also Like:

Lockdown not an excuse to compromise on working out, says Daiwa boss; keeps fitness apps handy to learn indoor exercises

The survey noted that personal grooming products -- hair trimmer, epilator, beauty products and waxing strips -- were picked by over "80,000" customers, while household products saw an "80 per cent growth over usual demand trends".

"Pressure cookers, roti makers, egg boilers, kitchen tools like multi-function scissors and automatic mops reflected the efforts on the parts of the users to manage their households with limited or no domestic help,” the survey said.

The current state of affairs have also given rise to a new category of products — work from home essentials, which have turned out to be a major attraction with customers.

These range from headphones, laptop tables, home printers, and wi-fi routers to USB chargers, data cables, extension cords and back support pillows.Lockdown and the great Indian hankering for ‘non-essentials' -- pyjama set, roti-maker, ludo and what not

You Might Also Like:

Multi-tasking, lockdown-style: Capital Quotient CEO balances work, household chores and fitness

According to the survey, over "75 per cent" of the shopping lists were being generated by customers in non-metro cities, with Uttar Pradesh, Punjab, Rajasthan, Madhya Pradesh, Maharashtra, Gujarat and Madhya Pradesh topping the charts.

"Bedsheets, towels, wall decorations, planting accessories and vegetable seeds for home gardens were other items in high demands. LED bulbs, emergency lights also figured high on the demand index," said the report, adding that "25 per cent" of customers were first-time buyers.

School supplies -- notebooks, textbooks, stationery items -- and fitness products like weights, tummy trimmers, gym balls and smart bands too found themselves on the "most sold" list during the ongoing lockdown.

"Other popular items that India bought or added to their shopping carts include anti-snoring devices, spiritual books, stress-buster balls, indoor games like Ludo, Scrabble and Uno, soft toys, anti-clogging filters for kitchen sinks and musical instruments like guitars, flutes and mouth organs," the survey said.

Read More News on

online shoppinggrooming productsSnapDealIndoor games and sports

(Catch all the Business News, Breaking News, Budget 2024 Events and Latest News Updates on The Economic Times.)

Subscribe to The Economic Times Prime and read the ET ePaper online.

...more

Leave a comment

Please note, comments need to be approved before they are published.

  • Comments
  • DISQUS
    1 out of ...

    You May Also Like

    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024

    1

    13

    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024
    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024

    Ulike Air 10:Ulike Laser Hair Removal Coupons in November 2024

    $279.00
    $399.00

    1343 reviews

    96% Hair Reduction in 2 Weeks

    90-Day 100% Money Back Guarantee

    Ulike X
    Ulike X
    Ulike X
    Ulike X
    Ulike X
    Ulike X
    Ulike X
    Ulike X
    Ulike X

    1

    3

    Ulike X
    Ulike X
    Ulike X
    Ulike X
    Ulike X
    Ulike X
    Ulike X
    Ulike X
    Ulike X

    Ulike X

    $349.00
    $429.00

    292 reviews

    94% Hair Reduction fo Man in 2 Weeks

    90-Day 100% Money Back Guarantee

    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.

    1

    31

    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.
    Ulike Sapphire Air3 IPL Hair Removal Handset.

    Ulike Sapphire Air3 IPL Hair Removal Handset

    $199.00
    $329.00

    6352 reviews

    90% Hair Reduction in 4 Weeks

    90-Day 100% Money Back Guarantee

    The best IPL hair removal device in 2024

    Top IPL Hair Removal Devices of 2024

    Oct 21, 2024
    by
    Brandy Williams

    Explore the top IPL hair removal devices in 2024 with insights and expert reviews to choose the best option for you.