Incorporating skincare into our daily routines is essential, which is why it is vital to access trustworthy information from reputable sources. With the rise of social media, consumers increasingly turn to recommendations from skincare influencers when choosing products.
In this blog post, we will introduce you to some of the leading skincare influencers you should follow for expert insights, product suggestions, and inspiration in your skincare journey.
By collaborating with influencers, skincare brands can effectively reach consumers who will gain the most from their products.
We have curated a list of the top 15 skincare influencers, featuring dermatologists, qualified professionals, and dedicated enthusiasts who generously share their expertise and honest reviews with their audiences.
1. Dr. Shah
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At the top of our list is Dr. Shah, a board-certified dermatologist renowned for his extensive experience and deep understanding of various skincare issues.
Dr. Shah is highly respected in the dermatology community, committed to educating his patients and social media followers about skin health. His TikTok account addresses everything from the underlying causes of lip balm dependency to the signs of hormonal imbalances affecting the skin.
Moreover, he is a sought-after speaker at conferences and has authored numerous articles and research papers on a wide range of skin-related topics. Dr. Shah is dedicated to providing his patients with the most innovative care available.
2. Hyram Yarbro
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Hyram Yarbro is a prominent skincare expert and content creator recognized for his exceptional knowledge and passion for skincare. He shares a diverse array of skincare content, including tips, product reviews, and reactions.
His candid review of Kylie Skin on YouTube catapulted him to fame, and he played a pivotal role in making CeraVe a viral sensation on TikTok. With 6.1 million followers on TikTok, his skincare reaction videos are among his most popular content.
3. Dr. Vanita Rattan
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Dr. Vanita specializes in skincare for non-Caucasian skin tones and provides valuable insights through her videos on TikTok and other platforms to help individuals achieve their skincare aspirations. She addresses a variety of skin concerns, including the best face washes and acids suitable for skin of color, often neglected by mainstream beauty brands.
Dedicated to supporting individuals with Skin of Color, Dr. Rattan boasts over 700,000 subscribers on her YouTube channel and 965.7K followers on TikTok.
4. Jadé Marie
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Jade Marie has transformed the perception of beauty by prioritizing holistic skincare and mindfulness over high-glamour makeup. As a Holistic Medical Aesthetician based in Los Angeles, she has amassed 1.2 million followers on Instagram and integrates ASMR facials, affirmation meditations, and science-backed treatments into her unique skincare therapies.
On YouTube, she is known as “JadeyWadey180,” and her “ComplexionsByJade” series has gained a reputation for soothing even the most discerning skincare aficionados.
5. Barrier Queen
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Jennifer Bauer, affectionately known as Barrier Queen, is passionate about maintaining and reinforcing the skin’s natural barrier while critiquing brands that create subpar skincare products.
If you seek affordable skincare options, her “esthetician cleared” series will guide you toward discovering the best deals available at drugstores.
6. Nikki
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The creative mind behind @uglyducklingskincare, Nikki excels at demystifying complicated skincare regimens.
Through her engaging videos, she aims to help her followers select products that enable them to feel and look their best.
7. Dr. Camille Howard-Verovic
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As the founder of the natural hair care line Girl+Hair and a board-certified dermatologist, Dr. Camille Howard-Verovic is a valuable asset to your TikTok feed.
She shares tips on various topics, from color-correcting mineral sunscreens to clearing blackheads from ears, all while blending humor with skincare wisdom. Dr. Camille provides her followers with essential insights for their skincare needs.
8. Mairamkul Karagulova
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Known on TikTok as @theOdisseya, Mairamkul encourages her followers to abandon unrealistic skincare goals and emphasizes that achieving healthy skin requires patience.
Her popular TikTok routines focus on a long-term approach to skin wellness and highlight the products she uses to maintain her signature glow.
9. Dr. Joyce Park
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Dr. Joyce is a well-educated dermatologist with degrees from Stanford and NYU. Her expertise guarantees that her videos deliver authoritative advice. Following her is essential for anyone seeking professional insights into skincare. Under the handle @TeawithMD on TikTok, she shares engaging and accessible advice on skincare, ingredients, and common skin issues.
Her followers appreciate her knowledge and the high-quality information she imparts, as Dr. Joyce raises awareness about skin health and empowers individuals to care for their complexions effectively.
10. Dr. Adeline Kikam
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Dr. Adeline Kikam, another board-certified dermatologist, produces excellent content addressing common concerns such as dry skin during winter and offers valuable insights for those new to skincare, including how to build an effective routine.
Focusing on the skincare needs of Black and Brown individuals, Dr. Kikam highlights important considerations when selecting sunscreens that do not leave a white cast and explains why SPF is vital, as well as providing guidance on hair and scalp care.
11. Cassandra Bankson
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Skincare expert Cassandra Bankson, a medical aesthetician, critically examines social media skincare trends through videos that expose their lack of scientific backing.
With over ten years of experience, Cassandra has triumphed over her acne and developed a profound understanding of skincare, fueled by her passion for beauty and skin science. She inspires others by sharing her personal skin journey and her expertise in cosmetic chemistry.
12. Charlotte Palermino
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Charlotte dedicates herself to three primary objectives: eliminating misinformation in skincare, studying clinical research, and enhancing her facial features with NuFACE technology.
A prominent “skinfluencer” and co-founder of Dieux, a revolutionary skincare
